But does it work?

MTN, Vodacom spend gazillions to convince us they’re awesome. Are you convinced?

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and/or “zeroes”.

This week, Rice critiqued what he calls “MTN and Vodacom’s childish fight as to which one has the better network”.

Rice explained how the two companies are spending a fortune on telling us how great they are when, in fact, we don’t care.

Instead we prefer to listen to other people's experiences, or go for specific deals.

For more detail; listen to the interview in the audio below.

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