The globe's largest tobacco firm wants to create a smoke-free world. Here's how

Global tobacco company Philip Morris International (PMI) says almost all its South African employees have stopped smoking combustible cigarettes.

Executives from PMI, which owns Marlboro cigarettes, say smoking rooms at their offices have been closed since the introduction of their smoke-free products.

PMI is on a mission to gradually replace combustible cigarettes with smoke-free tobacco products in its markets around the world.

Read: 'E-cigarettes less harmful than cigarettes, but not harmless'

The company launched its IQOS smoke-free tobacco device which apparently causes less harm than cigarette smoking.

Marcelo Nico, the MD of PMI Southern Africa, says 10 000 smokers across the globe are switching to the IQOS product daily.

Read also: Kids exposed to second hand smoke more likely to land up in ICU, says Dr

Nico says that the new South African smoking laws must take into account the healthier alternatives available.

We want to create a world free of smoke. This will not happen over night.

Marcelo Nico, MD of Philip Morris International – Southern Africa

It's two-years since we introduced these smokeless products in our companies.

Marcelo Nico, MD of Philip Morris International – Southern Africa

90% of our smoking workers decide to switch out of smoking and choose better alternatives.

Marcelo Nico, MD of Philip Morris International – Southern Africa

We are demolishing our smoking rooms because it has become irrelevant.

Marcelo Nico, MD of Philip Morris International – Southern Africa

Listen to him explain the benefits of smoke-free products:


This article first appeared on CapeTalk : The globe's largest tobacco firm wants to create a smoke-free world. Here's how


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