South African creatives from a local NPO have held their own among international competition at the world's biggest advertising award show, the Cannes Lions International Festival of Creativity.
The Creative Circle is a non-profit organisation dedicated to promoting creativity as a business resource and maintaining high levels of creativity in the South African advertising industry.
South Africa did represent really well. We always punch above our weight, because we are a small country we don't have the budget that rest of the world has so we rely on our own ideas...— Pete Khoury, chairman of the Creative Circle
We can't buy celebrities or use whatever director we want and the production value, but what we give is always exceptional...— Pete Khoury, chairman of the Creative Circle
We always do exceptionally well in the radio category because the production value is in the mind. Radio is the most powerful theatre of the mind...— Pete Khoury, chairman of the Creative Circle
To hear the rest of the conversation with chairman of the Creative Circle Pete Khoury, listen below:
This article first appeared on CapeTalk : SA creatives leave their mark at the Cannes International Creativity Festival