But does it work?

Carling Black Label , Cell C, VW… among the 6 best advertisements of 2018

(Also read: Ad expert on Carling Black Label's #NoExcuse campaign to end women abuse)

The 2018 Cannes Lions International Festival of Creativity is done, and dusted.

The 7-day festival – the world’s largest advertising industry gathering – celebrates and rewards the best in creative brand communication.

In a special ‘Cannes Edition’; The Money Show’s Bruce Whitfield asked branding and advertising expert Andy Rice to share with him the best of the best.

He played clips from six ads:

  • Carling – Soccer Song for Change

  • Flight Centre

  • Cell-C (Funeral song for a lost cellphone; should have taken out “C Surance”)

  • VW (Brake assist stalker)

  • Havas Masekela

  • Castle Lager (Make A Different Friend - Really Smart Watch Guy)

Listen to the clips and Rice’s critique of them in the audio below.

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