'We need to know how much political parties are spending on social media'

With the 2019 general election around the corner and as political parties prepare their campaign strategies, how will they use social media to gain votes?

The use of social media played a role in the most recent elections in the United States and there have also been suggestions that misinformation on social media was spread in the most recent elections in France and the United Kingdom Brexit vote.

Director at Media Monitoring Africa William Bird says as we go into the elections it's very important that we get clarity on how much political parties are spending on social media.

Our electoral code doesn't take social media into consideration in any real or any manner.

William Bird, Director at Media Monitoring Africa

READ: Voter turnout on election day will determine the results says author

All the issues we are thinking about like how much money are political parties spending on social media? Do we know how they are spending it?

William Bird, Director at Media Monitoring Africa

ALSO READ: Ipsos: Ramaphoria boosted ANC support

Bird says there is no real mechanism to deal with the use of social media.

They must make sure they don't use inflammatory language, they must encourage their members not to spread misinformation.

William Bird, Director at Media Monitoring Africa

Listen to the full interview below...


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