The Science Of ... , Evergreen Content

Investing in art 101 (a dummies' guide)

Pablo Picasso’s “Nude, Green Leaves and Bust,” a breakthrough 1932 painting, sold for US$106.5 million in 2010.

…the most important thing from living artists is how they manage themselves as a brand… You don’t want volatility in pricing brought on by the artists themselves…

Julie Miller, Julie Miller Investment Art Institute

What’s vital in the emerging market is timing… There are a number of artists that I’ve worked with that have more than doubled in the space of just a year… Once you’ve missed that sweet-spot, it’s going to take a lot longer to double your money…

Julie Miller, Julie Miller Investment Art Institute

Every now and again we read about the record price some or the other work of art fetched on auction.

A few weeks back, for example, the Rubens masterpieces “Portrait of a Gentleman”, with an estimated value of R8 million, went up for sale.

The 420-year-old painting was smuggled from Germany in the 1930s, and has been hanging on a wall in a house in Johannesburg since that time.

Another Rubens painting coming up for auction in July is expected to fetch R90 million.

So, what does that mean for the artwork you bought to match your couch a few years ago?

Image courtesy of Investec (via artprice.com).

The Money Show’s Bruce Whitfield interviewed Julie Miller (founder of the Julie Miller Investment Art Institute) for his weekly “The Science Of” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

I assist new and established investors with investing in art…

Julie Miller, Julie Miller Investment Art Institute

I’d like to say I’m impassionate, but I’m not. I love art!

Julie Miller, Julie Miller Investment Art Institute

You would decide what your time horizon and risk appetite is… then you’ll decide how much to invest in developing artists…

Julie Miller, Julie Miller Investment Art Institute

It’s a tricky art [to valuate art]… valuations come from track records… there are all sorts of methodologies… you could go to an art advisor, auction house, insurance companies that specialise in art…

Julie Miller, Julie Miller Investment Art Institute

Contemporary art is about social commentary… it’s post-modern…

Julie Miller, Julie Miller Investment Art Institute

It [the art market] is worth about $38 billion… the African market is about 0.5% of that…

Julie Miller, Julie Miller Investment Art Institute

It’s vital to know the artists… and how they manage their brands…

Julie Miller, Julie Miller Investment Art Institute

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
[LISTEN] 'Our fight with Sars concerns R 217 million' - Christo Wiese

[LISTEN] 'Our fight with Sars concerns R 217 million' - Christo Wiese

The South African billionaire has responded to reports placing him at the centre of an alleged tax evasion scheme.

'Ramaphosa is presenting an image of him as Madiba’s anointed successor'

'Ramaphosa is presenting an image of him as Madiba’s anointed successor'

President Ramaphosa is invoking his inner Mandela for political ends, says Political Economy Analyst Daniel Silke.

So long, Beira! And thanks for all the seafood!

So long, Beira! And thanks for all the seafood!

Bruce Whitfield interviews Lee Kasumba who is wrapping up her fact-finding mission in Mozambique’s central port city of Beira.

How to win elections and influence people

How to win elections and influence people

You could say elections are being disrupted.

Pay back what you dodged in taxes, Christo Wiese! – Sars

Pay back what you dodged in taxes, Christo Wiese! – Sars

He's been implicated in an elaborate tax-dodging scheme, says amaBhungane’s Craig McKune.

R8 million Rubens masterpiece found in SA after languishing on a wall since 1932

R8 million Rubens masterpiece found in SA after languishing on a wall since 1932

Smuggled out of Germany in the 1930s, then forgotten in Joburg. Bruce Whitfield interviews fine art specialist Luke Crossley.

Popular articles
Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Bruce Whitfield interviews La Grange about her and Madiba's attitude to money (hopes and fears, successes and failures, etc.)

How to make money through ‘buy-to-let’ (using very little of your own money)

How to make money through ‘buy-to-let’ (using very little of your own money)

Bruce Whitfield interviews Francois Janse van Rensburg, author of “Making Money through Buy-To-Let in South Africa".

Meet Elmar Conradie, CEO of low-cost FlySafair (world’s most on-time airline)

Meet Elmar Conradie, CEO of low-cost FlySafair (world’s most on-time airline)

The Money Show’s Bruce Whitfield interviews Conradie for his “ShapeShifter” feature.

Still recourse for family after NPA leave Zuma's son scot-free for fatal crash

Still recourse for family after NPA leave Zuma's son scot-free for fatal crash

NPA allegedly let Duduzane Zuma off the hook, despite a magistrate ruling he must be held liable for a woman's death in car crash.

UPDATE: Chilling WhatsApp from Marli van Breda's ex-boyfriend read out in court

UPDATE: Chilling WhatsApp from Marli van Breda's ex-boyfriend read out in court

Marli van Breda's ex took the stand in the trial of triple murder accused Henri van Breda.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?