This week, Andy Rice critiqued market research in general.
The research industry often gets a bad rap.
Now it’s finally doing some useful stuff, said Rice with his tongue firmly in his cheek.
He looked at examples where the research industry got it right.
Rice specifically discussed three case studies, the latest being from Harvard Business School.
The study’s conclusion?
Drunk people are better at creative problem solving!
Listen to the interview in the audio below.
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