Absa is changing its look and replacing the iconic red in its logo.
The bank is remaining tight-lipped about its new corporate colours, but speculation is rife.
The Money Show’s Bruce Whitfield interviewed Business Insider South Africa’s Phillip de Wet.
De Wet has a wild theory:
Absa ditching its red, and adding flaming orange and candy pink.
Listen to the interview in the audio below (and/or scroll down for quotes from it).
Absa won’t say anything…
— Phillip de Wet, Business Insider South Africa
People are deeply invested in the red… if they get this wrong… the impact can be quite significant…
— Phillip de Wet, Business Insider South Africa
They want to establish an African identity… We suspect there’s also a concern about all these new banks coming up…
— Phillip de Wet, Business Insider South Africa
There’s a question of cost…
— Phillip de Wet, Business Insider South Africa
It’s a celebrity makeover kind of thing… I suspect Absa won’t be opposed to someone like Orange coming after them…
— Phillip de Wet, Business Insider South Africa
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