But does it work?

Worst FIFA World Cup ad ever? It’s an easy choice… Hyundai and Maroon 5!

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued a 2018 FIFA World Cup ad by Hyundai, featuring Maroon 5.

It’s terrible, says Rice.

He gave it a “zero”.

Listen to the interview in the audio below.

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