But does it work?

Worst FIFA World Cup ad ever? It’s an easy choice… Hyundai and Maroon 5!

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued a 2018 FIFA World Cup ad by Hyundai, featuring Maroon 5.

It’s terrible, says Rice.

He gave it a “zero”.

Listen to the interview in the audio below.

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our mailing list

* indicates required

Recommended

by NEWSROOM AI
Read More
Getting drunk improves creative problem solving - Harvard Business School

Getting drunk improves creative problem solving - Harvard Business School

Bruce Whitfield asks branding and advertising expert Andy Rice about a peculiar study that has creatives reaching for the tequila.

‘Mercedes X-class bakkie advert… it’s not good’

‘Mercedes X-class bakkie advert… it’s not good’

The Money Show’s Bruce Whitfield interviews ad expert Andy Rice, who gives the Merc advertisement a “zero”.

Tesla is bankrupt – Elon Musk

Tesla is bankrupt – Elon Musk

Tesla’s finances are in dire straits. Ad expert Andy Rice (and Tesla shareholders!) doesn’t find Musk’s April Fools’ joke funny.

[Watch] SA beer trolls Aussies (who love it, until they hear it’s from Newlands)

[Watch] SA beer trolls Aussies (who love it, until they hear it’s from Newlands)

The people at Newlands Spring Brewing Co are legends, says ad expert Andy Rice, for their epic trolling/campaign in Australia.

There’s no wrong way to be a woman – Serena William, Goosebumps inducing Nike ad

There’s no wrong way to be a woman – Serena William, Goosebumps inducing Nike ad

Too mean if I don’t smile... Too black for my tennis whites… Too motivated for motherhood... There’s no wrong way to be a woman!

‘Fck, we’re sorry!’

‘Fck, we’re sorry!’

Branding and advertising expert Andy Rice loves KFC’s epic apology for running out of... chicken (we kid you not).

Popular articles
From poverty to PhD, UCT V-C Mamokgethi Phakeng on her inspirational journey

From poverty to PhD, UCT V-C Mamokgethi Phakeng on her inspirational journey

The Vice-Chancellor of UCT sits down with John Maytham to talk about her journey from Ga-Rankuwa to UCT.

[WATCH] Looks like 'Mabena' found his way to Sona and Mzansi had a good chuckle

[WATCH] Looks like 'Mabena' found his way to Sona and Mzansi had a good chuckle

The name Mabena has become synonymous with out of step and clumsy soldiers, and it seems one made an appearance at Parliament.

Billionaire gives away R100 billion, leaving only 0.0002% of fortune for himself

Billionaire gives away R100 billion, leaving only 0.0002% of fortune for himself

You've probably never heard of Chuck Feeney. Nevertheless, he’s one of the strangest, most impactful people who has ever lived.

Innovative medical glue replaces stitches and staples

Innovative medical glue replaces stitches and staples

Bio-Technology Ph.D. student at the Israel Institute of Technology Alona Shagan explains device similar to a standard glue gun.

Tips on how to handle bad sex

Tips on how to handle bad sex

Clinical sexologist Dr Eve advises how to deal with bad sex and how to properly communicate when displeased.

Your employer can ask your doctor to write an affidavit to support a sick note

Your employer can ask your doctor to write an affidavit to support a sick note

Law says if a traditional healer is part of medical council with a registered number he or she can write a medical certificate.

Lagos to become the world’s largest city with a population of 100 million

Lagos to become the world’s largest city with a population of 100 million

Lagos - home to 22 million people – is suffering an extreme housing shortage. Bruce Whitfield interviews Lee Kasumba.

[WATCH] 400-metre hurdle race goes viral as athlete dives through finish line

[WATCH] 400-metre hurdle race goes viral as athlete dives through finish line

Khabazela shares tweets and Facebook posts that have gone viral.