Pratley CEO tempts fate, recreates suspended bulldozer stunt on Friday the 13th
I will still gladly bet my life on the quality of our product.Kim Pratley, Pratley Group
In 1985 Pratley launched its “Wondafix” with an iconic ad that saw CEO Kim Pratley stand underneath a 13-ton bulldozer, hoisted and held aloft by a crane, attached to two plates joined by the unique adhesive.
To celebrate its 70th anniversary, the Pratley Group recreated the advert, on Friday the 13th nogal!
The proudly South African firm created Pratley Putty in the 1960s, putting the company on the global map and, even, outer space as Nasa used the product on its Ranger Moon Module in 1967.
Pratley Putty has since become a household name all across South Africa, and beyond.
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
I’m an engineer, so I have a bit of a disdain for superstition.Kim Pratley, Pratley Group
That bulldozer has been hanging there for seven years…Kim Pratley, Pratley Group
We have never had any debt. If we can’t afford it, we don’t do it.Kim Pratley, Pratley Group
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