The Science Of ...

Daily Maverick – pivotal to democracy (e.g. #GuptaLeaks) – asks for a donation

It [advertising on Daily Maverick] hasn’t worked. We didn’t get the uptake from advertisers…

Styli Charalambous, Daily Maverick

We’re going to go… for a voluntary request… We appeal to the good nature of people… We want to keep it free for people who can’t afford to pay… We’ve been overwhelmed by the response…

Styli Charalambous, Daily Maverick

…benefits in terms of exclusive content… invitation to events… free tickets to our Big Gathering events [on the 15th of August Daily Maverick is introducing the Gupta emails whistle-blowers]… we’re going to do an interview with the guys who got the hard drive and gave it to us…

Styli Charalambous, Daily Maverick

A paywall is a method of restricting access to content by charging a subscription fee.

After years of revenue declines, starting around the mid-2010s, newspaper websites around the world, but especially in the US, started putting up paywalls.

The use of paywalls is highly controversial, due to concerns about ethics and effectiveness.

The Money Show’s Bruce Whitfield interviewed Daily Maverick Publisher Styli Charalambous for his weekly "The Science Of" feature.

Charalambous discussed paywalls in general, and why his publication is asking for voluntary donations instead.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

There’s a big move by the industry to do away with ads that violate attention… readers are fighting back with ad-blockers… Greece and Germany are quite big on ad blocking… it’s going to force publishers to look elsewhere…

Styli Charalambous, Daily Maverick

The New York Times is probably the gold standard in terms of making it [paywall] work… They have close to 3 million people who pay them… Collecting subscription revenue has been the foundation of their turnaround…

Styli Charalambous, Daily Maverick

A subscription is an ecommerce product…

Styli Charalambous, Daily Maverick

They [Wall Street Journal] have about a million subscribers…

Styli Charalambous, Daily Maverick

We talk about it as an existential crisis…

Styli Charalambous, Daily Maverick

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