'Social media, digital media is a great equaliser for information'

The administration of former United States President Barack Obama is credited for changing the way in which digital media is used as a tool to communicate in politics.

In his Presidency, Obama’s administration also used digital media to give regular updates of Obama’s activities in the White House.

Engaging with citizens is really incumbent on the government of whichever country to make sure they provide the best possible services that they can.

Tom Cochran, former head of Digital Communications under Barack Obama Administration

Social media, digital media is a great equaliser, its a democratiser of information and because it allows one on one connection between the citizens and the president for example in the US, that's something we've never had before.

Tom Cochran, former head of Digital Communications under Barack Obama Administration

Cochran will be attending the Digital Transformation Congress which begins on Thursday.

Listen to what his advice to Trump is...


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