Streaming issues? Report here
Joanne Joseph 702 Gradients Joanne Joseph 702 Gradients
Afternoon Drive with Joanne Joseph
15:00 - 18:00
volume_up
volume_mute

Up Next: The Money Show with Bruce Whitfield
See full line-up
Afternoon Drive with Joanne Joseph
15:00 - 18:00

Home
arrow_forward
Business
fiber_manual_record
Opinion
fiber_manual_record
Lifestyle
fiber_manual_record
Entertainment

Netflix trolls DStv… but, does it work?

31 July 2018 8:25 PM
Tags:
Branding and Advertising
DStv
Advertising
Advertising expert Andy Rice
Netflix
Andy Rice
Netflix Inc
Netflix SA
Netflix South Africa
branding
DStv is facing an existential threat from Netflix, and an advert trolling its installation process. Andy Rice doesn’t like it.

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued an ad in which Netflix trolls DStv.

DStv - facing an existential threat from Netflix and other streaming services – has been vocal about the “unfair advantage” these services have with regards to regulations.

Now Netflix has unleashed its new campaign (featuring comedian Jason Golliath as a “pay TV installation technician” for Netflix) making fun of DStv’s outdated installation procedure.

Rice did not like the advert and gave it a “zero”.

For more detail; listen to the interview in the audio below.

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:


31 July 2018 8:25 PM
Tags:
Branding and Advertising
DStv
Advertising
Advertising expert Andy Rice
Netflix
Andy Rice
Netflix Inc
Netflix SA
Netflix South Africa
branding

More from But does it work?

Heroes and zeros logo NEW.png

Heroes and Zeros: Fun social distancing ads that work

19 May 2020 7:52 PM

Some great examples of images and creativity to encourage social distancing.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

The sharpest and the dumbest campaigns of the week

12 May 2020 7:43 PM

Andy Rice, marketing expert, tells us why some mass media campaigns flew and why some failed.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

Heroes and Zeros in a time of pandemic

24 March 2020 7:54 PM

Andy Rice, branding expert, on the ads that made him think, laugh or cringe.

Share this:
Read More arrow_forward

87060091-10156605732841326-667110765844496384-ojpg

Nando's reply to a mouldy burger - the best and the worst ads of the week

25 February 2020 7:46 PM

A witty reply to a mouldy Whopper is a winner.

Share this:
Read More arrow_forward

160901Allan-Gray-logo.jpg

An Allan Gray advertisement hits home and a golf resort gets lost

18 February 2020 7:46 PM

Andy Rice, branding and advertising expert, tells us what ads caught his fancy and which ones baffled him.

Share this:
Read More arrow_forward

ldc-portrait-stacked-1jpg

Bewitching and bewildering ad campaigns of the week

11 February 2020 7:43 PM

Branding expert Andy Rice focuses on an advertisement campaign that is part of an ageism backlash. This, and more, in Heroes and Zeros.

Share this:
Read More arrow_forward

download-10jpg

The cute and the clichéd - here are the best and worst of the week's ads

4 February 2020 7:57 PM

Hyundai Sonata's "smart pahk" commercial wins hands down... or should one rather say hands-free.

Share this:
Read More arrow_forward

download-8jpg

Which commercials gave bang for buck and which ones bummed this week?

28 January 2020 8:05 PM

An advertising and branding expert chooses his favourite and least favourite advertisements of the week.

Share this:
Read More arrow_forward

flight-centre-the-herald-sunpng

The worst and the best advertisements this week

21 January 2020 8:00 PM

Andy Rice shares his choice of advertisements that were heroes and zeros this week.

Share this:
Read More arrow_forward

nandos-adjpg

[WATCH] Rainbow-level multiracial family playing Nando’s ‘Mzansipoli’... LOL!

27 November 2019 12:17 PM

You can play the race card but you’re liable for black tax. White privilege keeps you out of jail and paying etolls is voluntary.

Share this:
Read More arrow_forward