But does it work?

Netflix trolls DStv… but, does it work?

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued an ad in which Netflix trolls DStv.

DStv - facing an existential threat from Netflix and other streaming services – has been vocal about the “unfair advantage” these services have with regards to regulations.

Now Netflix has unleashed its new campaign (featuring comedian Jason Golliath as a “pay TV installation technician” for Netflix) making fun of DStv’s outdated installation procedure.

Rice did not like the advert and gave it a “zero”.

For more detail; listen to the interview in the audio below.

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