A new survey reveals that women in South Africa consistently pay more than men across many categories of unavoidable monthly expenses.
The study conducted by leading financial services group Sanlam shows that whereas 93.4% of women claim to spend over R100 on monthly toiletries, only 76% of men do.
Basic toiletries, grooming products, medical screenings and haircuts are some of the items that see women spending hundreds of thousands more than their male counterparts.
Even in less expected categories such as medical screening and contraception, women are spending more.
Head of Advice Processes at Sanlam Personal Finance Danelle van Heerde says the 'pink tax' is real.
From what we have seen is there has been a big movement around it in the media. We definitely see that some products are just more expensive even though it is exactly the same whether it is in a pretty pink package or something aimed at a man.— Danelle van Heerde, Head of Advice Processes at Sanlam Personal Finance
I think what we have also seen in our survey that we did to understand how men and women spend their money on different types of products is that it is not only the pink tax and the differences in the cost but it also about the choices that we make about where we spend our money.— Danelle van Heerde, Head of Advice Processes at Sanlam Personal Finance
Listen below to the full interview...