But does it work?

Chicken Licken gets Mzanzi to chill out and laugh at itself

There’s beautiful story-telling… because there are five, you wait for the next ad… it’s so particularly South African… it really, really stands out in the market.

Oresti Patricios, Ornico Group

Every week The Money Show’s Bruce Whitfield asks a branding or advertising expert to share with him the week’s advertising “heroes” and “zeroes”.

This week, Oresti Patricios (CEO at Ornico Group) critiqued an ad campaign by Chicken Licken.

He gave it “hero” rating.

The campaign features a series of five adverts, based on Westerns or cowboy movies with a humorous, South African twist.

Patricios says Chicken Licken successfully makes light of some emotive issues in a way that doesn’t offend but leads us to laugh at ourselves.

Watch one of the adverts below:

For more detail; listen to the interview in the audio below.

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our mailing list

* indicates required

Recommended

by NEWSROOM AI

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Bob Martin’s new adverts celebrate how good pets are for humans

Bob Martin’s new adverts celebrate how good pets are for humans

Bruce Whitfield asks branding and advertising expert Andy Rice to critique the week’s advertising “heroes” and “zeroes”.

Netflix trolls DStv… but, does it work?

Netflix trolls DStv… but, does it work?

DStv is facing an existential threat from Netflix, and an advert trolling its installation process. Andy Rice doesn’t like it.

KFC South Africa’s Neymar mocking ad… so epic, Nando’s would be proud!

KFC South Africa’s Neymar mocking ad… so epic, Nando’s would be proud!

The South African ad is still trending around the world. Bruce Whitfield interviews branding and advertising expert Andy Rice.

Worst FIFA World Cup ad ever? It’s an easy choice… Hyundai and Maroon 5!

Worst FIFA World Cup ad ever? It’s an easy choice… Hyundai and Maroon 5!

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

Getting drunk improves creative problem solving - Harvard Business School

Getting drunk improves creative problem solving - Harvard Business School

Bruce Whitfield asks branding and advertising expert Andy Rice about a peculiar study that has creatives reaching for the tequila.

‘Fck, we’re sorry!’

‘Fck, we’re sorry!’

Branding and advertising expert Andy Rice loves KFC’s epic apology for running out of... chicken (we kid you not).

Popular articles
Vigilante mob attacks alleged criminals in Daveyton

Vigilante mob attacks alleged criminals in Daveyton

Tensions are rife in the East Joburg township as the community attacked and killed criminals.

[WATCH] Dad uses a drone to pull out son's tooth

[WATCH] Dad uses a drone to pull out son's tooth

Khabazela shares YouTube videos gone viral including a barmaid hitting a colleague who slapped her rear during a routine.

'There is no way Magnus Malan could've done the things he is accused of'

'There is no way Magnus Malan could've done the things he is accused of'

Former police minister Adriaan Vlok has rejected accusations that former minister Malan was at the centre of a paedophile ring.

[Listen] Lottery responds to Tshepo's fraud claims

[Listen] Lottery responds to Tshepo's fraud claims

Philemon Letwaba says Tshepo's case relates to some of the issues that they are dealing with on a daily basis.

[WATCH] Is it a cow's penis or an udder? Well, this kid thinks it's a penis

[WATCH] Is it a cow's penis or an udder? Well, this kid thinks it's a penis

Check out the videos, tweets, Facebook posts that have gone viral and why this kid cheered her dad on in the toilet.