But does it work?

Chicken Licken gets Mzanzi to chill out and laugh at itself

There’s beautiful story-telling… because there are five, you wait for the next ad… it’s so particularly South African… it really, really stands out in the market.

Oresti Patricios, Ornico Group

Every week The Money Show’s Bruce Whitfield asks a branding or advertising expert to share with him the week’s advertising “heroes” and “zeroes”.

This week, Oresti Patricios (CEO at Ornico Group) critiqued an ad campaign by Chicken Licken.

He gave it “hero” rating.

The campaign features a series of five adverts, based on Westerns or cowboy movies with a humorous, South African twist.

Patricios says Chicken Licken successfully makes light of some emotive issues in a way that doesn’t offend but leads us to laugh at ourselves.

Watch one of the adverts below:

For more detail; listen to the interview in the audio below.

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