But does it work?, Evergreen Content

Bob Martin’s new adverts celebrate how good pets are for humans

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued an advert for Bob Martin's pet food.

He loves that the focus is on the benefits to humans that pets bring.

Rice gave the ad a “hero” rating.

For more detail; listen to the interview in the audio below.

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