TBWA Hunt Lascaris gives back Loeries Award for deceitful Apartheid Museum ad

For context, read the following related articles:

*Donald Trump sounds just like H.F. Verwoerd in award-winning Apartheid Museum ad

*Loerie winning Apartheid Museum ad comparing Trump and Verwoerd is 'fake news'

TBWA Hunt Lascaris recently won gold for radio advertisements at the 40th Annual Loerie Awards with its campaign for the Apartheid Museum.

In the ad, Donald Trump sounds just like H.F. Verwoerd during the darkest days of apartheid.

The problem is, much of the audio is fake.

The Money Show’s Bruce Whitfield interviewed (scroll down to the bottom) TBWA Hunt Lascaris CEO, Sean Donovan.

TBWA Hunt Lascaris statement on sources used in its The Loeries Awards winning campaign:

TBWA Hunt Lascaris confirms that it inadvertently took some of the sources believed to be trustworthy and used them in its recent award-winning “Past and Present” campaign at face value and should have dug deeper.

The company’s internal investigations in which all sources were submitted for further verification revealed that seven of the 27 quotes it used in the campaign appear to be in question as to their true authenticity.

The campaign, which is no longer on the airwaves, was a three-part series for the Apartheid Museum which compared the quotes of famous people in history.

The campaign juxtaposing Verwoerd and Trump won an award at The Loeries Awards a week ago.

The campaign drew attention to a message which remains highly relevant - the uncannily similar quotes made by apartheid architect Dr HF Verwoerd and US President Donald Trump.

We always apply in-depth research and fact-checking in all our work and it was certainly never our intention to attribute the wrong quotes to anyone. For that we unreservedly apologise. But the lesson is certainly that even trusted sources need to be questioned.

Sean Donovan, TBWA Hunt Lascaris

The four questionable sources were from a purported speech, a book which is currently in circulation and a major international newspaper specifically the New York Times.

We certainly apologise for taking those sources at face value and had no malicious intent to misrepresent the facts. We trusted them and had no reason to doubt that the sentiments being expressed were not those of either Verwoerd or Trump.

Sean Donovan, TBWA Hunt Lascaris

TBWA is in communication with The Loeries and has provided full details of their investigation.

As a proactive measure and to ensure the integrity of the Apartheid Museum, the agency has pulled the campaign and will be handing the award back.

Listen to the interview in the audio below (and/or read quotes from it).

As a proactive measure and to ensure the integrity of the Apartheid Museum, the agency has pulled the campaign and will be handing the award back.

Sean Donovan, TBWA Hunt Lascaris

We found a genuine mistake was made… a genuine honest mistake… We pulled the campaign immediately… and decided to hand back the award…

Sean Donovan, TBWA Hunt Lascaris

The quotes appeared consistent with the characters…

Sean Donovan, TBWA Hunt Lascaris

It really had nothing to do with the Apartheid Museum. This one is on us… the mistake is ours alone…

Sean Donovan, TBWA Hunt Lascaris

We’re in discussion with the Apartheid Museum to redo the campaign…

Sean Donovan, TBWA Hunt Lascaris

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our mailing list

* indicates required

Recommended

by NEWSROOM AI
Read More
The 50th annual World Economic Forum is about to end. It’s been a weird one

The 50th annual World Economic Forum is about to end. It’s been a weird one

SA missing in action. Trump vs Thunberg. Stakeholder capitalism. A wrap of our coverage of this year’s World Economic Forum.

Your entire economy was highjacked! How many are in prison? – Richard Quest, CNN

Your entire economy was highjacked! How many are in prison? – Richard Quest, CNN

The Money Show’s Bruce Whitfield conducts a shocking interview with CNN’s Richard Quest at the World Economic Forum in Davos.

Positioning your business for success

Positioning your business for success

Positioning your business for success - what does this phrase even mean?

This is how you should invest your money for the next decade

This is how you should invest your money for the next decade

Personal Finance - Tips on how to invest your money.

Loerie winning Apartheid Museum ad comparing Trump and Verwoerd is 'fake news'

Loerie winning Apartheid Museum ad comparing Trump and Verwoerd is 'fake news'

Bruce Whitfield interviews TomorrowToday futurist Graeme Codrington and branding and advertising expert Andy Rice.

US bull market becomes the longest in modern financial history

US bull market becomes the longest in modern financial history

The US stock market has been on the up since 9 March 2009. Bruce Whitfield interviews veteran stockbroker David Shapiro.

Popular articles
[VIDEO] Family saved from being hit by speeding SUV goes viral

[VIDEO] Family saved from being hit by speeding SUV goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

Meet Whitey Basson (the retail guru who turned Shoprite into a R127bn behemoth)

Meet Whitey Basson (the retail guru who turned Shoprite into a R127bn behemoth)

The Money Show’s Bruce Whitfield interviews the former CEO of Africa’s largest retailer by far.