Pick n Pay insists there have been 1000s of scratch card winners
Pick n Pay customers have been crying foul with the supermarket's scratch and win campaign which started at the beginning of August to celebrate its 50th birthday.
Essentially shoppers get a scratch card for every R200 they spend in the shop and by scratching out the silver cover, you can uncover what you have won.
But those that were not lucky enough to win have been complaining of being lured to buy knowing very well there's nothing to be won.
Marketing Director at Pick n Pay, John Bradshaw says they've had over 350 000 winners since they started with the campaign which constitutes for 20 people in every store daily.
We have 12 million customers every week so that's still plenty of people that are getting scratch cards and are not winning.John Bradshaw, Marketing Director at Pick n Pay
I think it is about getting the balance right. This is a cherry on top of what we are doing.John Bradshaw, Marketing Director at Pick n Pay
The campaign is coming to an end this weekend and Pick n Pay has decided to make everyone a winner by giving every customer that spends over R200 between Tuesday and Friday a R20 voucher to spend between Saturday and Sunday, this is on top of the scratch card.
To hear the rest of the conversation with John Bradshaw, listen below:
This article first appeared on CapeTalk : Pick n Pay insists there have been 1000s of scratch card winners