The Democratic Alliance seems to be suffering one blow after another with the constant infighting and never-ending motion of no confidence votes in its mayors.
Will the party be able to rebuild its reputation and manage to sway the voters to support them during the 2019 elections?
Solly Moeng, Brand Reputation Management Advisor says the DA has managed to present itself as a party that runs clean governance and fights corruption but the battle with Patricia de Lille might have damaged its reputation heavily.
The DA is also hurt by the shower that is constantly hanging over its head called racism. I personally don't think the DA is racist but that's the perception that is out there.— Solly Moeng, Brand Reputation Management Advisor
Each time it has a fight with someone who is not white, the perception gets fed and people say that's what they are doing to Patricia de Lille and that's what happened to Lindiwe Mazibuko and the mayor of Knysna.— Solly Moeng, Brand Reputation Management Advisor
Moeng says he sometimes feels the DA is not sure of its standpoint and what it needs to be known for.
It needs to be firm about what it stands for and what it needs to propose.— Solly Moeng, Brand Reputation Management Advisor
To hear the rest of the conversation with Solly Moeng, listen below:
This article first appeared on CapeTalk : DA is not sure what it stands for - brand expert