Business Books, Evergreen Content

Research proves networking doesn’t work (if you try it with strangers)

That friend of a friend may be the best contact you have. (pexels.com, 2018)

The Money Show’s Bruce Whitfield regularly asks Ian Mann (MD at Gateways Business Consultants) to review a business book.

This week Mann spoke about “Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career” by business school professor David Burkus.

The description on Amazon:

What if all the advice we’ve heard about networking is wrong?

What if the best way to grow your network isn’t by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that’s already around you?

We know that it’s essential to reach out and build a network.

But did you know that it’s your distant or former contacts who will be the most helpful to you?

Or that many of our best efforts at meeting new people merely serve up the same old opportunities we already have?

In this startling new look at the art and science of networking, business school professor David Burkus digs deep to find the unexpected secrets that reveal the best ways to grow your career.

Based on entertaining case studies and scientific research, this practical and revelatory guide shares what the best networkers do.

Forget the outdated advice you’ve already heard.

Learn how to make use of the hidden networks you already have.

Listen to the review in the audio below.

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