US president Donald Trump has weighed in on Nike's new ad campaign.
He has called it a terrible message, this is of course after that company struck a deal with NFL Colin Kaepernick.
The sporting goods maker, Nike has received backlash on social media after it chose Kaepernick to participate in a new ad campaign.
He was the first NFL player to kneel during the national anthem as a protest against racism.
Kaepernick will be one of several faces for a campaign marking the 30th anniversary of Nike’s “Just Do It” slogan.
Speaking to Bongani Bingwa, branding and advertising expert Andy Rice says this major project is an extension of an existing campaign.
It is a celebration of the campaign based around the proposition of just do it which is 30 years old.— Andy Rice, Branding and Advertising Expert
It is really very consistent and as a brand, Nike has stood for individual greatness.— Andy Rice, Branding and Advertising Expert
Listen below to the full interview: