[LISTEN] The role of government spokespeople and political parties

What is the role of a government and political spokesperson?

Government departments have an official spokesperson and some ministers have personal spokespersons that answer questions on their behalf.

Political parties also have spokespeople that attend to all media queries.

Sometimes when there are scandals surroundings the person they are speaking for, spokespeople find themselves under the bus.

The state does not communicate to do us a favour. They owe us communication. As citizens of this country, we are owed every information that happens in the state.

Rams Mabote, Crisis Communications & Reputation Management specialist

The problem is that if the state doesn't tell us that information, somebody is going to tell us that somebody might have their own agenda.

Rams Mabote, Crisis Communications & Reputation Management specialist

As a communicator, you need to take your message to the people. If you can't take your message it means that space that should have been taken by your message is taken by rumours, fake news, propaganda etc.

Lance Claasen, Freelance journalist and media Consultant

Moving on to political parties spokespeople, Claasen says their role is to take complicated messages and simplify them for the masses.

Julius Malema is really good at taking a complex issue and simplifying it.

Lance Claasen, Freelance journalist and media Consultant

In my view, it was a bad compromise to put Pule Made there. He doesn't have the technical skills; he does not even have the reputation. Himself as a person he can't communicate.

Rams Mabote, Crisis Communications & Reputation Management specialist

Who are the best and worst spokespeople we have had so far?

Twitter had this to say:

Listen to whom they say were the best spokespeople for government...


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