But does it work?

Nike hits again with Caster Semenya (Kaepernick boosts online sales by 31%)

Colin Kaepernick for Nike's new ad campaign. Picture: Nike

The kind of middle-American redneck who sets fire to his Nike without taking them off first and ending up in hospital is not really the audience Nike is pitching at. They’re pitching at an urban, black, cosmopolitan, young audience – all of whom are saying they love this.

Andy Rice

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued Nike’s controversial (in the United States at least) Colin Kaepernick campaign.

Nike took a risk.

Now it’s laughing all the way to bank.

Despite the backlash (or because of it?) in the wake of Nike’s endorsement deal with Kaepernick, Nike’s online sales have skyrocketed by 31%.

Now Nike has a new, very moving advert featuring Caster Semenya.

Listen to the interview in the audio below.

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Nando’s burns 'African-nasti' Absa with hilariously cheeky new advertisement

Nando’s burns 'African-nasti' Absa with hilariously cheeky new advertisement

Branding and advertising expert Andy Rice loves Nando’s burn of Absa in its funny and more than a little mischievous new ad.

Loerie winning Apartheid Museum ad comparing Trump and Verwoerd is 'fake news'

Loerie winning Apartheid Museum ad comparing Trump and Verwoerd is 'fake news'

Bruce Whitfield interviews TomorrowToday futurist Graeme Codrington and branding and advertising expert Andy Rice.

Chicken Licken gets Mzanzi to chill out and laugh at itself

Chicken Licken gets Mzanzi to chill out and laugh at itself

Ornico Group CEO Oresti Patricios says Chicken Licken currently has one of the best adverts around.

Netflix trolls DStv… but, does it work?

Netflix trolls DStv… but, does it work?

DStv is facing an existential threat from Netflix, and an advert trolling its installation process. Andy Rice doesn’t like it.

KFC South Africa’s Neymar mocking ad… so epic, Nando’s would be proud!

KFC South Africa’s Neymar mocking ad… so epic, Nando’s would be proud!

The South African ad is still trending around the world. Bruce Whitfield interviews branding and advertising expert Andy Rice.

Getting drunk improves creative problem solving - Harvard Business School

Getting drunk improves creative problem solving - Harvard Business School

Bruce Whitfield asks branding and advertising expert Andy Rice about a peculiar study that has creatives reaching for the tequila.

Popular articles
EFF march against load shedding to Eskom head office

EFF march against load shedding to Eskom head office

Secretary-general Marshall Dlamini says the aim of the protest is to bring awareness of the incompetence of that in charge.

Budget 2020 made simple: how does it impact my personal finances?

Budget 2020 made simple: how does it impact my personal finances?

Wealth builder Warren Ingram on how the new budget affects you.

Spur to open 11 more outlets in South Africa

Spur to open 11 more outlets in South Africa

Spur releases results saying it plans to open 11 outlets in SA and 17 internationally in the second half of the year.

Massmart explains store closures and retrenchments in the face of a R1.3bn loss

Massmart explains store closures and retrenchments in the face of a R1.3bn loss

Massmart has withheld their dividend as it swings to a R1.3bn loss

'Blame Madiba  and Mbeki for Eskom' - unions vow to fight Budget 2020 wage cuts

'Blame Madiba and Mbeki for Eskom' - unions vow to fight Budget 2020 wage cuts

''Government is speaking with forked tongue and Budget 2020 came as a shock''. Unions want to fight planned wage cuts.

 #Budget2020: There is a huge sense of relief among retailers - Edcon

#Budget2020: There is a huge sense of relief among retailers - Edcon

On Wednesday Finance Minister Tito Mboweni said there would be no new income tax hikes this year.

Cape Winelands farm workers protest following eviction of six family members

Cape Winelands farm workers protest following eviction of six family members

Women on Farms co-director Carmen Louw says they hope the Extension of Security of Tenure Act will be amended.

Levels of child hunger have decreased in SA but concerns remain around stunting

Levels of child hunger have decreased in SA but concerns remain around stunting

Joanne Joseph speaks to University of Cape Town Children’s Institute's communications and education specialist Lori Lake.

Public Protector makes damning findings against Lesedi Municipality

Public Protector makes damning findings against Lesedi Municipality

Eyewitness News reporter Edwin Ntshidi gives a summary of the findings made by Mkhwebane.

Workplace toxicity: In a new exponential world, command and control doesn't work

Workplace toxicity: In a new exponential world, command and control doesn't work

Azania Mosaka speaks to Cycan CEO Bryan Hattingh about the difference between a tough leader and a toxic leader.