Africa Connected with Standard Bank

Nollywood, exporting culture to the world

Making her way through Nigeria for Standard Bank’s Africa Connected, Pan-African journalist Lee Kusumba explores Nollywood, the third largest film industry in the world.

Considered Nigeria's second largest employer next to agriculture – at an estimated annual income of $50 billion, it's hard to believe that Nollywood still remains unregulated by the government despite having celebrated its 20th anniversary in 2012.

It's still an informal sector... we really don't have metrics to measure.

Chimike Onwuchekwa, film director in Nollywood

Read: Nollywood has become Nigeria’s second largest employer

Although it is plagued by piracy and, struggling to measure its financial contribution – the film industry is widely considered to be one of the main contributing industries that helped gain Nigeria status as Africa's fastest growing economy.

Most times, you'll find that a lot of Nollywood films are being pirated.

Chimike Onwuchekwa, film director in Nollywood

Read: Nigeria is oil. But it's also agriculture and, of course, Nollywood

But, whilst it appears to be thriving – a lack of financial investment means that the time on set of a Nollywood film is significantly shorter in comparison to that of Hollywood films.

This means, depending on the format for which films are produced, the time spent filming can range from one week to just six months on set. "If you look at the finances, many times we don't have enough funds to do what we want to do," says Onwuchekwa.

Our greatest export is our culture.

Chimike Onwuchekwa, film director in Nollywood

The world can learn a thing or two from Nollywood...

"If you allow other people to tell your stories, they tell them in whichever way they perceive it. If Africa begins telling its stories, then of course, the narrative about Africa will change," says Onwuchekwa.

Click here to access the Africa Connected portal or click below to watch Lee Kasumba's full interview with Onwuchekwa...


Recommended

by NEWSROOM AI
Read More
Big on palm oil? Make your way to Port Harcourt

Big on palm oil? Make your way to Port Harcourt

Pan-African journalist, Lee Kasumba is on a fact-finding mission in Port Harcourt, Nigeria for Standard Bank's Africa Connected.

'Hospitable' Nigeria ready to make investors feel at home

'Hospitable' Nigeria ready to make investors feel at home

While in Port Harcourt, Africa Connected's Lee Kasumba met with Professor Steve Azaiki, coordinator of National Think Tank Nigeria.

Nigeria is oil. But it's also agriculture and, of course, Nollywood

Nigeria is oil. But it's also agriculture and, of course, Nollywood

Bruce Whitfield asks Lee Kasumba (Africa Connected) to recap her visit to Port Harcourt in Nigeria’s oil-rich Rivers State.

SA partnership holds the key to Port Harcourt's success

SA partnership holds the key to Port Harcourt's success

Pan-African journalist, Lee Kasumba is on a fact-finding mission in Port Harcourt, Nigeria for Standard Bank's Africa Connected.

Nigeria, moving the continent forward through trade

Nigeria, moving the continent forward through trade

In anticipation of her trip for Africa Connected, Lee Kasumba discovers how Nigeria is moving the continent forward through trade.

Why Ethiopian Airlines (not SAA) is Africa's biggest and best airline

Why Ethiopian Airlines (not SAA) is Africa's biggest and best airline

State-owned (but not managed) Ethiopian Airlines is profitable. Bruce Whitfield interviews Africa correspondent Lee Kasumba.

Popular articles
Can’t find your phone? Drop everything – thieves can get into your banking app!

Can’t find your phone? Drop everything – thieves can get into your banking app!

Did someone steal your phone? Contact your bank without hesitation warns consumer journalist Wendy Knowler.

'Unions are making a mistake. SAA is dying. It’s not Eskom – we don’t need it'

'Unions are making a mistake. SAA is dying. It’s not Eskom – we don’t need it'

SAA is on its knees, cap in hand, asking taxpayers for R2 billion this month. Unions must be careful, warns Guy Leitch (SA Flyer).

[WATCH] Jozi motorist avoids hailstorm with inventive way to cover car

[WATCH] Jozi motorist avoids hailstorm with inventive way to cover car

Khabazela shares tweets and Facebook posts that have gone viral.

White pupils at posh Kingswood College refer to black scholars as 'snoobab'

White pupils at posh Kingswood College refer to black scholars as 'snoobab'

"This problem is bigger than just a Kingswood problem. The relevant processes will unfold," says College Head Colleen Vassiliou.

Investors need to understand redress and sensitivities, says Eusebius

Investors need to understand redress and sensitivities, says Eusebius

Eusebius engages callers on the Richard Branson tweet that has been widely criticised for lacking diversity.

[WATCH] Pre-school class erupts as boy returns from RWC, goes viral

[WATCH] Pre-school class erupts as boy returns from RWC, goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

We’ll shut you down! – unions to SAA ('overstaffed by any measure globally’)

We’ll shut you down! – unions to SAA ('overstaffed by any measure globally’)

The money-pit airline is fighting for its life. Bruce Whitfield interviews Theto Mahlakoana, a senior political reporter at EWN.

[WATCH] Gay teen fights back against school bully as teachers do nothing

[WATCH] Gay teen fights back against school bully as teachers do nothing

Khabazela shares tweets and Facebook posts that have gone viral.