Sorbet's Ian Fuhr: "What was seen as a luxury is now seen as a necessity"

Sorbet's Ian Fuhr: "What was seen as a luxury is now seen as a necessity"

11 June 2015 8:48 AM

Highlights from the franchise business breakfast hosted by Bruce Whitfield and presented by Standard Bank...

Ethel Nyembe, Bruce Whitfield, Ian Fuhr and Andrew Wilmot on stage.

"What was seen as a luxury is now seen as a necessity; we were able to increase the size of the market" @ian_fuhr #SBBreakfast
— SB BizBanking (@SB_BizConnect) June 11, 2015

"The first 5 years of @SorbetGroup was about brand building, not about making money" @ian_fuhr #SBBreakfast #Franchising
— SB BizBanking (@SB_BizConnect) June 11, 2015

"I was young and naive, the learning process was important" @ian_fuhr founder of @SorbetGroup #SBBreakfast #Business
— SB BizBanking (@SB_BizConnect) June 11, 2015

"One of the pitfalls to franchising is the mismatch between individuals & a brand, you need to do your homework" Ethel Nyembe #SBBreakfast
— SB BizBanking (@SB_BizConnect) June 11, 2015

"Do your homework, retail is not for sissies. Go into the franchise space with your eyes open" Andrew Wilmot @SBGroup #SBBreakfast
— SB BizBanking (@SB_BizConnect) June 11, 2015

Watch the live stream by clicking below...

Written by: Gary Oberholzer

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