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[Watch] Fiat offers a ‘full range of vehicle solutions’ in this cliché-ridden ad

2 October 2018 7:24 PM
Tags:
Branding and Advertising
Advertising
Fiat
Advertising expert Andy Rice
Andy Rice
Mini Cooper
branding
fiat fullback
mini
Ad expert Andy Rice slams Fiat but loves the Goosebumps-inducing advert by Mini in the USA.

Ray White (in for Bruce Whitfield on The Money Show) asked branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week’s “zero” goes to the “cliché-ridden” TV advertisement for the Fiat Fullback in which the Italian car manufacturer offers a “full range of vehicle solutions”.

Watch the ad below:

Rice awarded this week’s “hero” rating the Goosebumps-inducing advert by Mini in the USA.

It tells the story of visionary Formula One car maker John Cooper.

He saw motorsport victory in the classic Mini when everyone kept on telling him, “John, this will never work!”

Watch the ad below:

For more detail listen to the interview in the audio below.

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:


2 October 2018 7:24 PM
Tags:
Branding and Advertising
Advertising
Fiat
Advertising expert Andy Rice
Andy Rice
Mini Cooper
branding
fiat fullback
mini

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