But does it work?

[Watch] Fiat offers a ‘full range of vehicle solutions’ in this cliché-ridden ad

Ray White (in for Bruce Whitfield on The Money Show) asked branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week’s “zero” goes to the “cliché-ridden” TV advertisement for the Fiat Fullback in which the Italian car manufacturer offers a “full range of vehicle solutions”.

Watch the ad below:

Rice awarded this week’s “hero” rating the Goosebumps-inducing advert by Mini in the USA.

It tells the story of visionary Formula One car maker John Cooper.

He saw motorsport victory in the classic Mini when everyone kept on telling him, “John, this will never work!”

Watch the ad below:

For more detail listen to the interview in the audio below.

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