MultiChoice has defended its decision to discontinue its DStv Mobile service in South Africa at the end of October.
On Wednesday, the Afternoon Drive team received a flood of calls from customers and while some support the decision, most are aggrieved.
Multichoice COO Mark Rayner, the man credited for starting DStv Mobile, spoke to Joanne Joseph to explain how, with the rise of improved mobile network services and other technological changes, the service has become obsolete.
It is certainly not a change in direction for us in wanting to make sure our customers get DStv on all their devices. We have done a lot of work on that with our product called DStv Now which delivers our TV service to your smartphones, tablets, smart TVs or laptops.— Mark Rayner, Multichoice COO
What DStv Mobile involved was a broadcast network...a linear TV signal to some handheld devices. With the technology available to us at the time, that was best solution at the time.— Mark Rayner, Multichoice COO
The biggest single change has been the adoption of smartphones. With the rise of those fast mobile networks, the technology became obsolete and is not supported anywhere in the world.— Mark Rayner, Multichoice COO
Click on the link below to listen to the full conversation....