It's important to acknowledge good work in the ad industry - Fiona O'Connor

In this segment of South Africans Doing Great Creative Things, Joint-Executive Creative Director at Havas, Fiona O'Connor chats to #WeekendBreakfast host Phemelo Motene, about the Creative Circle, and the importance of quality consumption.

O'Connor says that the Creative Circle is a very important part of the industry, and adds that it's been around for a long time.

It's very important to credit, award and acknowledge good work that's been done in the industry says O'Connor.

She adds that they need to ensure that quality work is produced.

We do this by having good people in the industry to judge the work says O'Connor.

The idea is to make sure that you feel that it's of the standard that it should be.

Fiona O'Connor, Joint-Executive Creative Director at Havas

South Africa has very high standards says O'Connor.

She adds that there's a lot of change which is good.

There isn't just the change of people, but the change of mediums. There is so much change that's happening which is keeping it exciting.

Fiona O'Connor, Joint-Executive Creative Director at Havas

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