The United States is once again the world’s most valuable nation brand, according to the 2018 Brand Finance Nation Brands report.
Its brand value shot up 23% over the past year to US$25.9 trillion.
China came in second (US$12.7 trillion) followed by Germany (US$5.14 trillion) and the United Kingdom (US$3.7 trillion).
South Africa lost 7% of its brand value but remains Africa’s most valuable nation brand (US$207 billion).
It is the world’s 49th most valuable national brand.
Nigeria gained 6% (to US$203 billion).
Listen to the interview in the audio below (and/or scroll down for quotes from it).
Six of the 10 countries that have risen the most is in Africa…— Jeremy Sampson
Look what he [Trump] has done to the economy…— Jeremy Sampson
Chinese brands are growing exponentially…— Jeremy Sampson
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