USA nation brand value skyrockets 23%. Rising Nigeria set to overtake sinking SA

The United States is once again the world’s most valuable nation brand, according to the 2018 Brand Finance Nation Brands report.

Its brand value shot up 23% over the past year to US$25.9 trillion.

China came in second (US$12.7 trillion) followed by Germany (US$5.14 trillion) and the United Kingdom (US$3.7 trillion).

South Africa lost 7% of its brand value but remains Africa’s most valuable nation brand (US$207 billion).

It is the world’s 49th most valuable national brand.

Nigeria gained 6% (to US$203 billion).

The Money Show’s Bruce Whitfield interviewed Jeremy Sampson, Director at Brand Finance South Africa.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

Six of the 10 countries that have risen the most is in Africa…

Jeremy Sampson

Look what he [Trump] has done to the economy…

Jeremy Sampson

Chinese brands are growing exponentially…

Jeremy Sampson

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
2 red-hot JSE-listed shares to buy, right now (by Ashburton)

2 red-hot JSE-listed shares to buy, right now (by Ashburton)

The Money Show’s Bruce Whitfield interviews Suvasha Kander, a Fund Manager at Ashburton.

Let us do something unusual which will annoy the establishment – Tito Mboweni

Let us do something unusual which will annoy the establishment – Tito Mboweni

Bruce Whitfield asks Kevin Lings (Chief Economist at Stanlib Asset Management) for a preview of next week’s "mini-budget".

Ramaphosa sets cut-off date for plan to fix collapsing public healthcare system

Ramaphosa sets cut-off date for plan to fix collapsing public healthcare system

The Money Show’s Bruce Whitfield interviews Dr Nicholas Burger, a Healthcare Consultant at Frost & Sullivan.

Hillary and Bill Clinton, Caster Semenya at Joburg's Discovery Leadership Summit

Hillary and Bill Clinton, Caster Semenya at Joburg's Discovery Leadership Summit

The Money Show’s Bruce Whitfield interviews Jim O'Neill, a former chairperson at Goldman Sachs Asset Management.

How to have a good day

How to have a good day

Forbes and Inc. call “How to Have a Good Day” a “top must-read business book”. Bruce Whitfield interviews author Caroline Webb.

'I’ve never invested in the stock exchange. I know it too well'

'I’ve never invested in the stock exchange. I know it too well'

Bruce Whitfield interviews Prof Lorenzo Fioramonti (UP) about his attitude toward money (hopes, fears, successes, failures, etc.).

Popular articles
'I’ve never invested in the stock exchange. I know it too well'

'I’ve never invested in the stock exchange. I know it too well'

Bruce Whitfield interviews Prof Lorenzo Fioramonti (UP) about his attitude toward money (hopes, fears, successes, failures, etc.).

Feasibility study for Gautrain expansion completed but no approval yet

Feasibility study for Gautrain expansion completed but no approval yet

MEC for Transport Ismail Vadi says the feasibility study has been submitted to Treasury for consideration and formal approval.

Magashule has never taken responsibility for anything says Mxolisi Dukwana

Magashule has never taken responsibility for anything says Mxolisi Dukwana

Dukwana accuses Magasshule of taking him to Saxonwold and asking him to sign a project over to the Guptas for R2 million a month.

Judge in Omotoso case dismisses defence application to recuse himself

Judge in Omotoso case dismisses defence application to recuse himself

Judge Mandela Makaula has dismissed the defence application saying it has no merit.

'As long as I'm mayor, I'm not going to sit back and watch criminals take over'

'As long as I'm mayor, I'm not going to sit back and watch criminals take over'

City of Johannesburg Executive Mayor Herman Mashaba says criminals cannot be allowed to threaten service delivery in the city.

[Watch] SA choir stuns with isiZulu cover of Ed Sheeran’s ‘Shape of You’

[Watch] SA choir stuns with isiZulu cover of Ed Sheeran’s ‘Shape of You’

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone Viral'.