Strategy agency SPACE has conducted a study to help corporates understand millennials in South Africa and in Nigeria.
The initial study focused on South African respondents between the ages of 18 and 35, the second part of the study focuses on Nigerian millennials.
Joanne Joseph sat down with SPACE’s Research and Insight Associate, Otis Olifant to unpack some of the research.
They [South African respondents] are worried about the economy - employment, what kind of jobs they get. So when they go to university should they study something that they are passionate about that will contribute to the economy or something practical?— Otis Olifant, SPACE’s Research and Insight Associate
They are really engaged in economic developments. They are worried about the economy.— Otis Olifant, SPACE’s Research and Insight Associate
Click on the link below to hear the full conversation....