But does it work?

[Watch] Chinese SUV maker Haval has advertising far worse than its cars

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and/or “zeroes”.

This week, Rice critiqued an advert for Chinese SUV maker Haval.

He gave the ad a “zero”.

Rice says Haval has improved beyond all recognition; it’s cheap but far from nasty.

It’s advertising, however, perpetuates the view that you only buy a Haval if you can't afford anything else.

Rice reckons they can learn a thing or three from Samsung, which only took off globally once it started viewing itself as a marketer instead of a manufacturer.

For more detail listen to the interview in the audio below.

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