This week, Rice critiqued an advert for Chinese SUV maker Haval.
He gave the ad a “zero”.
Rice says Haval has improved beyond all recognition; it’s cheap but far from nasty.
It’s advertising, however, perpetuates the view that you only buy a Haval if you can't afford anything else.
Rice reckons they can learn a thing or three from Samsung, which only took off globally once it started viewing itself as a marketer instead of a manufacturer.
For more detail listen to the interview in the audio below.
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