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How to create 'sales channels' to grow revenues (why, when and where to do so)

(The Money Show is brought to you by Nedbank. See Money Differently.)

A “sales channel” refers to a way of bringing products or services to market so consumers can buy them.

Sales channels can include direct selling, selling in a shop or online, selling through agents, etc.

The Money Show’s Bruce Whitfield interviewed Aurik Business Accelerator founder Pavlo Phitidis for his weekly small business feature.

Phitidis spoke about how, when, where and why you should create sales channels to grow your revenues.

Listen to the interview in the audio below (and scroll down for quotes from it).

A direct channel is typically face-to-face… it should always be bolstered by other channels that might be indirect…

Pavlo Phitidis, Aurik Business Accelerator

South Africa is not one nation. It’s a complicated place… In the Western Cape, they ask how long you’ve had your money for. In Gauteng, they ask how much you have. In KZN they ask where you got it.

Pavlo Phitidis, Aurik Business Accelerator

I consider distance to be a hostile barrier to sales…

Pavlo Phitidis, Aurik Business Accelerator

It [internet] is more of a distribution channel than a sales channel…

Pavlo Phitidis, Aurik Business Accelerator

It’s often a good strategy… to outsource the sales aspect…

Pavlo Phitidis, Aurik Business Accelerator

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