This week, Rice critiqued an advert for Nespresso entitled “The Quest”, starring long-time brand ambassador George Clooney.
Rice gave the ad a “hero” rating, praising Clooney's self-deprecating humour, which transforms the concept from potentially cheesy to thoroughly entertaining.
Nespresso dares to spend big - in casting, in production, and in exposure.
Listen to Rice’s review in the audio below:
Watch the 60-second clip below:
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