But does it work?

[Watch] George Clooney at awesome, self-deprecating best in new Nespresso ad

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued an advert for Nespresso entitled “The Quest”, starring long-time brand ambassador George Clooney.

Rice gave the ad a “hero” rating, praising Clooney's self-deprecating humour, which transforms the concept from potentially cheesy to thoroughly entertaining.

Nespresso dares to spend big - in casting, in production, and in exposure.

Good stuff!

Listen to Rice’s review in the audio below:

Watch the 60-second clip below:

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