Standard Bank, with a brand value of $4.79 billion, is South Africa’s No.1 brand in the first BrandZ™ Top 30 Most Valuable South African Brands ranking.
The report, released on Wednesday by WPP and Kantar Millward Brown, reveals that the Top 30 South African brands show more potential for global growth than their counterparts in the Chinese and European rankings, but have less exposure to overseas markets.
With a combined value of $42.6 billion, the BrandZ Top 30 Most Valuable South African Brands ranking is notable for its diversity, covering several industry categories including banks, telecom providers, retail, insurance, fast food, beer, hospitals, oil & gas, entertainment and airlines. The ranking reflects the brand touch-points of consumers’ daily lives in South Africa.
The region is fast becoming a rewarding place to do business and the ranking flags the potential for brands to grow locally and globally says BrandZ.
It believes brands will need to work hard to stand out from competitors in a digital landscape in which offerings are increasingly homogenised. The report highlights that the future winners will be those who are able to differentiate themselves in a meaningful way which will enable them to deliver superior shareholder value.
BrandZ has, over the last 13 years, surveyed more than 3.6 million consumers in 51 countries, creating 5.1 billion data points in the process.