[LISTEN] Masterclass on Google

With nearly twenty years since it started and ten years in Africa, Google has become the world's trusted search engine.

Head of Communication & Public Affairs at Google SA,Mich Atagana and Industry Manager for Travel at Google SA, Kristy Grant joined Azania Mosaka in studio to share more on the company and the role it plays on the development of the continent.

They also share more on Google's various tools including Google Analytics and how this has helped small business.

It helps empower small businesses and large businesses to track and measure their activity from where users come from, what they doing on the website to actions that they perform. So it helps advertisers and businesses identify opportunities that they wouldn't have thought about before.

Kristy Grant, Industry Manager for Travel at Google SA

Atagana explains the many ways you can search for what you want.

You can search for things in many different ways, if you are an academic - Google Scholar is a great place to get reputable academic papers.

Mich Atagana, Head of Communication & Public Affairs at Google SA

Click on the link below to listen to the full conversation...


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