This week he interviewed Eleven28 Gin owner Sewela Mokoena, after receiving the following email from her:
I'm the mother of a one-year-old daughter; the inspiration for most of my business ventures because I want a better life for her and to help my mom build her dream house in Tzaneen.
I'm a media strategist for a broadcaster by profession, and I’ve created the following two companies:
Refiloe Luxury Gift Emporium – named after my daughter - specialises in luxury floral designs and intimate events.
- Eleven28 beverages, which I named after my birthday (28 November).
I’m a Wits graduate with a triple major in English Literature, Media Studies and Anthropology.
I’ve worked for the Sabc and Mediamark before moving back to Polokwane to be closer to home.
I wanted to build a legacy for my children, and that's how I fell into it.
I've taken a course with Distillique because I wanted businesses that I already had a passion for.
I loved the chemistry behind distilling and, besides, I’m a gin enthusiast so it was a perfect match for me.
After getting my certificate, I realised the journey would be long and hard because of the financial implications of being a single black lady with only a widely spread salary and no financial backer.
I convinced a Limpopo craft distillery to bottle for me.
I have to work to finance the project until I can scale up and go retail and employ people to manage the admin and brand marketing and sales on my behalf.
I’m just a girl who wanted to prove to herself and others that - as scary as the industry seems - armed with knowledge and determination you can make a success of it, despite barriers to entry that exist.
Eleven28 beverages will become a household name with more variety to the product line.
I'm currently working on getting my distillery up and running.
Listen to Whitfield’s interview of Mokoena below.
Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:
Recommendedby NEWSROOM AI
Ah, Whisky! What else is there? The Money Show’s Bruce Whitfield interviews Ewan Gunn, Global Whisky Master at Haig Club.
The Money Show’s Bruce Whitfield interviews Pillai for his weekly (on a Wednesday) “ShapeShifter” feature.
You may not have heard of Hedy Lamarr, but you owe this 1940s Hollywood star a great deal.
[Strong language warning] Jordan Belfort, played by Leonardo DiCaprio, opens up about his sordid past and inspirational new life.
Our education system is poor, leading to a proliferation of private schools, most which are unaffordable even for the middleclass.
“Why try and make retirement more palatable? Why not just abolish it completely?” says headhunter Johann Redelinghuys.
"It’s been said you can’t bore people into buying your brand. Someone should’ve pointed this out to Dis-Chem," says Andy Rice.
What is going on in bone-dry Makhanda (Grahamstown)? Bruce Whitfield interviews Jacko Maree (St Andrew's College).
Paris-Sorbonne University accepted Khumo Mampuru into its master’s in quantitative economics course, but he’s €12 000 short.
Africa Melane speaks to EOSA's Johannes Wessels about why so many highly skilled South Africans are taking their talents overseas.
Eusebius McKaiser and callers discuss the former president's stay of prosecution application.
Scorpio investigative journalist Pauli van Wyk and independent legal consultant Phephelaphi Dube analyse the events.
The account costs R4.95 per month; you get 1GB of free data. Swipe 4 times a month; you get 0.5GB of free data and R50 airtime.
The Glamour Boys lost the Nedbank Cup final to underdogs TS Galaxy on Saturday.