Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.
This week, Rice critiqued outdoor advertising for “Verminator”.
He gave the billboard a “hero” rating.
Have a look at the ad below, before scrolling down further:
I defy anyone with a pest problem to ignore it!
— Andy Rice
Rice praises the billboard for having everything it needs and nothing it doesn’t.
It’s a great brand name and an unambiguous visual.
Rice loved the two-word headline, two-word slogan, and a web address for further info.
For more detail; listen to the interview in the audio below.
Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:
Read More
Damn right its better than yours! Ad guru Andy Rice loves Nando’s epic new billboard promoting its delicious looking milkshakes.
DStv is facing an existential threat from Netflix, and an advert trolling its installation process. Andy Rice doesn’t like it.
Bruce Whitfield asks branding and advertising expert Andy Rice about a peculiar study that has creatives reaching for the tequila.
The Money Show’s Bruce Whitfield interviews ad expert Andy Rice, who gives the Merc advertisement a “zero”.
![[Watch] SA beer trolls Aussies (who love it, until they hear it’s from Newlands)](https://cdn.primedia.co.za/primedia-broadcasting/image/upload/fl_progressive,q_80/c_fill,g_faces,h_148,w_233/rezjtu6sxew19lgqfg8w.jpg)
The people at Newlands Spring Brewing Co are legends, says ad expert Andy Rice, for their epic trolling/campaign in Australia.
Too mean if I don’t smile... Too black for my tennis whites… Too motivated for motherhood... There’s no wrong way to be a woman!
Popular articles
![[WATCH] Refentse Morake continues breaking cultural barriers through his music](https://cdn.primedia.co.za/primedia-broadcasting/image/upload/fl_progressive,q_80/c_fill,g_faces,h_148,w_233/ngy3iouztptx42lj8ugg.jpg)
The singer who says he's 'on the border of being Afrikaans and being African' joined Azania Mosaka for this week's #702Unplugged.
Naked Scientist Chris Smith explains.
Eusebius McKaiser facilitates a debate on whether or not American actor Jussie Smollet faked his own attack.
![[WATCH] SANDF members hilariously mess up a supposedly easy practice run](https://cdn.primedia.co.za/primedia-broadcasting/image/upload/fl_progressive,q_80/c_fill,g_faces,h_148,w_233/gup7ptvydpavsh5eh3dn.jpg)
Khabazela shares tweets and Facebook posts that have gone viral.
![[LISTEN] Wife of Vele Investments' Madzonga flatly denies VBS involvement](https://cdn.primedia.co.za/primedia-broadcasting/image/upload/fl_progressive,q_80/c_fill,g_faces,h_148,w_233/kq2tqylwfz2mlt0g8u7k.jpg)
Vele Investments CEO Robert Madzonga's estranged wife Khosi shares her side of the story on the VBS saga.
The Money Show’s Bruce Whitfield interviews Ian Moir, CEO at Woolworths.
The Money Show’s Bruce Whitfield interviews Stephen van Coller, CEO at EOH Holdings.
The Money Show’s Bruce Whitfield interviews Adrian Gore, founder and Group Chief Executive Officer at Discovery Limited.
