This week, Rice critiqued outdoor advertising for “Verminator”.
He gave the billboard a “hero” rating.
Have a look at the ad below, before scrolling down further:
I defy anyone with a pest problem to ignore it!— Andy Rice
Rice praises the billboard for having everything it needs and nothing it doesn’t.
It’s a great brand name and an unambiguous visual.
Rice loved the two-word headline, two-word slogan, and a web address for further info.
For more detail; listen to the interview in the audio below.
Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:
Recommendedby NEWSROOM AI
Damn right its better than yours! Ad guru Andy Rice loves Nando’s epic new billboard promoting its delicious looking milkshakes.
DStv is facing an existential threat from Netflix, and an advert trolling its installation process. Andy Rice doesn’t like it.
Bruce Whitfield asks branding and advertising expert Andy Rice about a peculiar study that has creatives reaching for the tequila.
The Money Show’s Bruce Whitfield interviews ad expert Andy Rice, who gives the Merc advertisement a “zero”.
The people at Newlands Spring Brewing Co are legends, says ad expert Andy Rice, for their epic trolling/campaign in Australia.
Too mean if I don’t smile... Too black for my tennis whites… Too motivated for motherhood... There’s no wrong way to be a woman!
Gigaba has been fingered in a forensic investigation related to the procurement process for locomotives from China South Rail.
Dr Eve discusses cervical cancer and how it can be prevented.
Callers on the open line discuss class appropriation by musicians and music genres.
Only 5% of South African retirement fund members will retire comfortably. Bruce Whitfield interviews advisor Warren Ingram.
"I have no desire for clothes. I have no desire for holidays. I have no desire for outings. All I see is the suffering of people…"
SABC Journalist and part of the SABC 8 Thandeka Gqubule says she has not had any communication from the EFF.
South Africa has a brand-new bank! The Money Show’s Bruce Whitfield interviews Adrian Gore, Discovery Group CEO.
Khabazela shares tweets and Facebook posts that have gone viral.