But does it work?, Evergreen Content

Most outdoor advertising sucks. This is how it should be done. Verminator!

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued outdoor advertising for “Verminator”.

He gave the billboard a “hero” rating.

Have a look at the ad below, before scrolling down further:

I defy anyone with a pest problem to ignore it!

Andy Rice

Rice praises the billboard for having everything it needs and nothing it doesn’t.

It’s a great brand name and an unambiguous visual.

Rice loved the two-word headline, two-word slogan, and a web address for further info.

For more detail; listen to the interview in the audio below.

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
My milkshake brings all the boys to the yard! - Nando's

My milkshake brings all the boys to the yard! - Nando's

Damn right its better than yours! Ad guru Andy Rice loves Nando’s epic new billboard promoting its delicious looking milkshakes.

Netflix trolls DStv… but, does it work?

Netflix trolls DStv… but, does it work?

DStv is facing an existential threat from Netflix, and an advert trolling its installation process. Andy Rice doesn’t like it.

Getting drunk improves creative problem solving - Harvard Business School

Getting drunk improves creative problem solving - Harvard Business School

Bruce Whitfield asks branding and advertising expert Andy Rice about a peculiar study that has creatives reaching for the tequila.

‘Mercedes X-class bakkie advert… it’s not good’

‘Mercedes X-class bakkie advert… it’s not good’

The Money Show’s Bruce Whitfield interviews ad expert Andy Rice, who gives the Merc advertisement a “zero”.

[Watch] SA beer trolls Aussies (who love it, until they hear it’s from Newlands)

[Watch] SA beer trolls Aussies (who love it, until they hear it’s from Newlands)

The people at Newlands Spring Brewing Co are legends, says ad expert Andy Rice, for their epic trolling/campaign in Australia.

There’s no wrong way to be a woman – Serena William, Goosebumps inducing Nike ad

There’s no wrong way to be a woman – Serena William, Goosebumps inducing Nike ad

Too mean if I don’t smile... Too black for my tennis whites… Too motivated for motherhood... There’s no wrong way to be a woman!

Popular articles
Gigaba implicated in Transnet impropriety

Gigaba implicated in Transnet impropriety

Gigaba has been fingered in a forensic investigation related to the procurement process for locomotives from China South Rail.

[LISTEN] Cervical cancer is the only cancer that is caused by sex - Dr Eve

[LISTEN] Cervical cancer is the only cancer that is caused by sex - Dr Eve

Dr Eve discusses cervical cancer and how it can be prevented.

[LISTEN] Is Gqom really music? Callers share their views

[LISTEN] Is Gqom really music? Callers share their views

Callers on the open line discuss class appropriation by musicians and music genres.

3 risks to your retirement savings (and how to mitigate each of them)

3 risks to your retirement savings (and how to mitigate each of them)

Only 5% of South African retirement fund members will retire comfortably. Bruce Whitfield interviews advisor Warren Ingram.

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

"I have no desire for clothes. I have no desire for holidays. I have no desire for outings. All I see is the suffering of people…"

Thandeka Gqubule prepared to fight EFF to the end

Thandeka Gqubule prepared to fight EFF to the end

SABC Journalist and part of the SABC 8 Thandeka Gqubule says she has not had any communication from the EFF.

Discovery Bank takes on Capitec Bank, TymeDigital (Patrice Motsepe), Bank Zero

Discovery Bank takes on Capitec Bank, TymeDigital (Patrice Motsepe), Bank Zero

South Africa has a brand-new bank! The Money Show’s Bruce Whitfield interviews Adrian Gore, Discovery Group CEO.

[WATCH] Iceland’s Christmas advert banned- for being too political

[WATCH] Iceland’s Christmas advert banned- for being too political

Khabazela shares tweets and Facebook posts that have gone viral.