Why are vegans met with such hostility?
A food editor in the UK, William Sitwell, resigned this week after writing email remarks about "killing vegans", which he says were meant in jest.
Sociology lecturer Dr Kate Stewart believes there is a great dislike towards vegans, fueled by anti-vegan media.
Dr Stewart says veganism is a sensitive topic for some because food practices are such an important part of what makes up our social identity.
Therefore, challenging non-vegan practices threatens many social and cultural identities that are most closely dependent upon them.
She explains that as more people try veganism, meet vegans and encounter vegan-friendly products and practices in daily life, the more tone-deaf vegan stereotypes sound.
She equally opposes efforts to discredit veganism and vegans who undermine or judge other meat-eaters.
Dr Stewart co-wrote an essay on The Conversation on why vegans inspire fear and loathing among meat eaters.
I am vegan.— Dr Kate Stewart, Principal Lecturer in Sociology at Nottingham Trent University
Part of the broader ethical and moral stance of veganism is wrapped in the idea that others are not ours to own or control.— Dr Kate Stewart, Principal Lecturer in Sociology at Nottingham Trent University
Your moral standpoint isn't mine to own.— Dr Kate Stewart, Principal Lecturer in Sociology at Nottingham Trent University
Listen to the conversation on The John Maytham Show:
This article first appeared on CapeTalk : Why do people hate vegans? A (vegan) sociology lecturer has some thoughts