[LISTEN] Why Alibaba's Singles Day is the biggest online shopping event

Alibaba’s Singles’ Day Global Shopping Festival has become China’s biggest online shopping event.

The group will be hosting its 10th annual shopping festival on Sunday, with 180,000 brands and 200,000 offline smart stores expected to participate.

Broadcaster and businesswoman Refiloe Mpakanyane says the event is the apex of commercialisation and the height of online consumerism.

It does put America's Black Friday to shame.

Refiloe Mpakanyane, Broadcaster and businesswoman

This year it is actually expanding into six more territories in Malaysia, South East Asia, Singapore and Thailand as well. The most impressive thing beyond being able to shop is knowing that over a five days you going to order all this stuff that is hugely discounted and withing five days it will be at your doorstep. The technology behind it is quite amazing.

Refiloe Mpakanyane, Broadcaster and businesswoman

It has spread so far out into more rural areas so it is not a uniquely urban experience. 800 million mobile users, you not cut off from what your country is experiencing.

Refiloe Mpakanyane, Broadcaster and businesswoman

Click on the link below to listen to the full conversation...


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