A group of South African small business owners were hosted at WTM London by SA Tourism as part of its incubator programme.
A strong message coming through is that the industry is looking at us for an authentic South African experience.
SA Tourism CEO, Sisa Ntshona, explains why the international market "is thirsty" for an authentic SA experience.
Tourists nowadays just don't want to go to a destination just to take photos and move on. They want to immerse themselves into the local culture, food, flavours, and the people...— Sisa Ntshona, SA Tourism CEO
In South Africa what stands very well in our favour is the diversity. There is no one thing that you can say this is uniquely South African, but a whole host of things.— Sisa Ntshona, SA Tourism CEO
Ntshona says SA Tourism has a huge research department that looks at trends and global demands.
He says they also help SA businesses have a platform and access to the global market to showcase some of the local products.
To hear the rest of the conversation with Sisa Ntshona, listen below:
This article first appeared on CapeTalk : International market thirsty for an authentic SA experience says SA Tourism CEO