International market thirsty for an authentic SA experience says SA Tourism CEO

A group of South African small business owners were hosted at WTM London by SA Tourism as part of its incubator programme.

A strong message coming through is that the industry is looking at us for an authentic South African experience.

SA Tourism CEO, Sisa Ntshona, explains why the international market "is thirsty" for an authentic SA experience.

Tourists nowadays just don't want to go to a destination just to take photos and move on. They want to immerse themselves into the local culture, food, flavours, and the people...

Sisa Ntshona, SA Tourism CEO

In South Africa what stands very well in our favour is the diversity. There is no one thing that you can say this is uniquely South African, but a whole host of things.

Sisa Ntshona, SA Tourism CEO

Ntshona says SA Tourism has a huge research department that looks at trends and global demands.

He says they also help SA businesses have a platform and access to the global market to showcase some of the local products.

To hear the rest of the conversation with Sisa Ntshona, listen below:


This article first appeared on CapeTalk : International market thirsty for an authentic SA experience says SA Tourism CEO


Recommended

by NEWSROOM AI
Read More
SA delegation in London at World Travel Market holds SA flag high

SA delegation in London at World Travel Market holds SA flag high

Tourism Minister Derek Hanekom and SA Tourism are leading the country’s delegation at the World Travel Market London.

[LISTEN] Local delegation in U.K. to punt SA as tourist hotspot

[LISTEN] Local delegation in U.K. to punt SA as tourist hotspot

South African Tourism is in attendance, with the aim to position the country as a tourism destination.

Simon's Town puts unique twist on pedestrian crossings to honour its penguins

Simon's Town puts unique twist on pedestrian crossings to honour its penguins

The town has created special pedestrian crossings with African Penguins painted across them, in an effort to draw in more tourism.

Tourist safety is a big issue - Derek Hanekom

Tourist safety is a big issue - Derek Hanekom

Minister of Tourism Derek Hanekon talks about tourism safety, and visa regulations to draw tourists to SA.

Super economies may sound great, but they also create super losers

Super economies may sound great, but they also create super losers

How technology created the superstar but killed the profession.

Let’s stop wasting money, Mr President! – Finance Minister Tito Mboweni

Let’s stop wasting money, Mr President! – Finance Minister Tito Mboweni

Bruce Whitfield interviews Thabi Leoka, Lumkile Mondi (Wits), Peter Attard Montalto (Intellidex) and Treasury's Duncan Pieterse.

Idols judge Unathi Nkayi gets intimate - opens up about money, beliefs about it

Idols judge Unathi Nkayi gets intimate - opens up about money, beliefs about it

The Money Show’s Bruce Whitfield interviews Nkayi about her attitude to money (hopes and fears, successes and failures, etc.).

Kensington Palace announces Harry and Meghan are expecting a baby

Kensington Palace announces Harry and Meghan are expecting a baby

The couple who are on tour in Australia, New Zealand, Fiji and Tonga are due to have a baby in the UK spring.

Popular articles
[WATCH] Mabena's lack of agility has social media in stitches, we are Mabena!

[WATCH] Mabena's lack of agility has social media in stitches, we are Mabena!

Khabazela shares tweets and Facebook posts that have gone viral.

Uber takes to the skies with Uber Air and Uber Copter

Uber takes to the skies with Uber Air and Uber Copter

Uber Air’s flying taxis are specifically designed for short trips. Bruce Whitfield interviews Stuff magazine’s Toby Shapshak.

SA’s richest woman opens up about being a refugee and becoming a billionaire

SA’s richest woman opens up about being a refugee and becoming a billionaire

Magda Wierzycka – Sygnia’s renegade CEO – on her attitude toward money (hopes and fears, successes and failures, etc.).

Your employer can ask your doctor to write an affidavit to support a sick note

Your employer can ask your doctor to write an affidavit to support a sick note

Law says if a traditional healer is part of medical council with a registered number he or she can write a medical certificate.

South Africans are getting poorer and poorer at an increasing rate

South Africans are getting poorer and poorer at an increasing rate

Bruce Whitfield interviews Mike Schussler (Economists.Co.Za), Busisiwe Radebe (Nedbank) and Edward Kieswetter (Sars).

[WATCH] 400-metre hurdle race goes viral as athlete dives through finish line

[WATCH] 400-metre hurdle race goes viral as athlete dives through finish line

Khabazela shares tweets and Facebook posts that have gone viral.

Meet Sandile Shabalala, CEO of black-owned and controlled TymeBank

Meet Sandile Shabalala, CEO of black-owned and controlled TymeBank

TymeBank has no branches and no monthly fees. Most transactions are free. Bruce Whitfield interviews its CEO.