Business Books

How to make your business relentlessly relevant, irrespective of its size or age

With rules of consumer engagement having change, businesses need to capture customers by focusing on how they are innovating into their world today.

The traditional problem-solving approach that industry giants have used no longer holds relevance and consumers are looking for switched-on, creative responses to their needs and desires.

In "Relentlessly Relevant", business guru professional speaker Douglas Kruger explores the field of innovation.

Kruger unpacks the basic starting points you need to become an industry trendsetter and pinpoints the levers within your own business that are in desperate need for innovation, as well as the bits you should leave alone at all costs.

We interviewed Douglas Kruger, Author of ‘Relentlessly Relevant’ about his business book:

Listen to the audio (scroll down) for more detail.

The goal was to look at businesses on different scales and with different levels of technology.

Douglas Kruger , Author of ‘Relentlessly Relevant’

By and large, South African businesses are still in the catch up phase. Consumers are no longer responding well to legacy based business.

Douglas Kruger , Author of ‘Relentlessly Relevant’

South African businesses are not reacting well, from a consumer perspective, to what big brands are putting out there today.

Douglas Kruger , Author of ‘Relentlessly Relevant’

The more businesses are self-aggrandizing; the more they plant the idea that they are becoming redundant and are old-fashioned.

Douglas Kruger , Author of ‘Relentlessly Relevant’

Everybody believes that they have to innovate. But when it comes to doing it, nobody knows how to.

Douglas Kruger , Author of ‘Relentlessly Relevant’

The book avoids a single formulaic approach to innovation. It offers a 50-different-ways format.

Douglas Kruger , Author of ‘Relentlessly Relevant’

The worst thing to do is to demand immediate output as a business. You must measure the excellence of the experiments.

Douglas Kruger , Author of ‘Relentlessly Relevant’

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