SA Rugby has responded to the overwhelming demand for the HSBC Cape Town Sevens by introducing a new ticketing system designed to make life easier for fans who want to attend the event while taking the stress out of the sales day rush.
Last year all the tickets available to the general public sold out in 44 minutes.
Fans who had queued for hours waiting for kiosks to open were left frustrated while those who chose the online route had to be quick on the finger or miss out.
But the new system has left many fans frustrated and disappointed, with some cancelling their accommodation and travel arrangement because they could not get tickets on time.
Spokesperson for the SA Rugby Union Andy Colquhoun says it apologises to the rugby supporters as the new system has not worked as they had hoped.
We thought it would be a quick and clean process. Tickets last year were sold out in 44 minutes and we had only 7 000 purchases last year and tickets were falling into the hands of re-sellers and we were concerned that unless you were really quick online, you were excluded.— Andy Colquhoun, Spokesperson of the SA Rugby Union
We have had a major success this year where we have actually had 16 000 people able to buy tickets so far, so we have double the number of people who have had access to buying tickets which is a good thing.— Andy Colquhoun, Spokesperson of the SA Rugby Union
But it hasn't worked well and with our service provider, we have been looking into that.— Andy Colquhoun, Spokesperson of the SA Rugby Union
Listen below to the full interview: