This week, Rice critiqued a stirring new Mercedes-Benz advertisement which he gave a “hero” rating.
In 1988 Mercedes-Benz ran a TV campaign in which it recounted the remarkable survival of Christopher White who plunged 100 metres down Cape Town’s Chapman’s Peak Drive in his Mercedes.
White survived - so the ad implied - because he was wearing his seatbelt and driving a Benz.
In a brand-new ad, White returns to Chapman’s Peak Drive, this time behind the wheel of a self-driving S-Class.
For White‚ Chapman’s Peak was a place of horror. We asked him to revisit it‚ to drive it again‚ but this time to let our car drive him. His fear‚ his trepidation‚ his emotions‚ are evident to start with. It’s heart-wrenching. But then you see him relax. You see the wonder on his face. You see the future of driving.— Selvin Govender, Mercedes-Benz South Africa
The advertisement won gold at the London International Awards.
Watch the ad below and/or scroll down to listen to the interview.
Enjoy The Money Show, but miss it sometimes?
Get the best bits emailed to you daily, right after it ends:
Recommendedby NEWSROOM AI
Branding and advertising expert Andy Rice struggles to explain the advertisement’s narrative. It’s that bad.
Advertising expert Andy Rice slams the ever-improving Chinese SUV maker for its cheap and nasty advertising.
Ad expert Andy Rice slams Fiat but loves the Goosebumps-inducing advert by Mini in the USA.
The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.
The Money Show’s Bruce Whitfield interviews ad expert Andy Rice, who gives the Merc advertisement a “zero”.
What is the future of driving? Perhaps it’s actually driving! A Kia! Bruce Whitfield interviews advertising expert Andy Rice.
The UK-Africa summit is underway and after Brexit, the UK reportedly wants to boost trade with our continent.
There have been concerns around the safety of learners at school camps following the death of 13-year-old Enoch Mpianzi.
Trusted Interns says access to transport is a huge barrier for unemployed youth to access the job market.
Azania Mosaka speaks to the man tasked with designing the Brain of 702 quizzes - writer Dawid Van Lill.
KwaZulu-Natal MEC for Education Kwazi Mshengu they are struggling with the budget for scholar transport.
Morrison spoke to Joanne Joseph on the Afternoon Drive about the skill and the work that goes into it.
Aggett, a doctor and trade unionist born on 6 October 1953, died in 1982 in police custody under mysterious circumstances.
Eyewitness News parliamentary correspondent Babalo Ndenze gives details about the bills.
Africa Check deputy chief editor Kate Wilkinson says Cambodia tops the rankings with 2,456 hours worked on average per person.
Positive Action Campaign general secretary Sello Mokhalipi says government must be held accountable.