The context behind the 702 tweet

Earlier today 702 apologised for a tweet that included a picture of black people in the context of a headline that stated: “5 dumbest things that people in their 20s do with their money”.

This tweet was one of four tweets that sought to build financial literacy awareness among our audience. Each tweet contained the same headline with a variety of images – a group of white men and women; a group of black men; three women of different races.

Over the past 14 months, Primedia has engaged its staff in ongoing diversity training to sensitise them to our country’s history and how its pain continues to be experienced in contemporary life. Our apology recognises that this tweet together with this image would have caused offence for some of our listeners. We will continue to engage with our staff and our listeners in building a recognition of the injustices of our past and our responsibility in addressing them in present-day South Africa.

The photograph in question is the one below

The others that were used are the following:

Speaking on the Afternoon Drive with Joanne Joseph, 702's station manager Thabisile Mbete says she is deeply embarrassed by the tweet.

In 2017, 702 received backlash over a tweet comparing black babies to dogs. Mbete explains some of the steps that were taken to address this - including diversity training.

This is not the first time we are faced with this. We went through a similar process with another tweet around Walk the talk. After the Walk the Talk tweet we went through a process as a business, Primedia Broadcasting, to take people through diversity training, explaining to people some of the racial sensitivities that people may not always be alive to.

Thabisile Mbete, 702 station manager

This has been an ongoing process. We also went through a process of reinvigorating our social media policies, taking people through what are the do's and don'ts.

Thabisile Mbete, 702 station manager

Asked what action will be taken against the individual responsible for the social media post, Mbete explains that it was a genuine mistake.

This is an individual who is part of the team. If we are saying we have gone through diversity training, we have spoken to people about this we then understand that this is a process.

Thabisile Mbete, 702 station manager

This was a genuine mistake, someone took a stock image and basically aligned it to that content piece. It should never have happened. We have in the past when we publish the same piece, published it with different stock images and those would consist of different types of people - young, black, white, female.

Thabisile Mbete, 702 station manager

In terms of what action we have taken. The easy way is to say fire him. The hard way is to say how do we walk the journey with this person going forward. How do we teach the person on an ongoing basis the history of South Africa, how sensitive some of the things that are going on are and not leave it at we are going to be punitive and fire this person.

Thabisile Mbete, 702 station manager

I know that we are not a racist organisation. I know that as a station we have evolved over the years. I think the thing about evolution is that it is complex, it is human beings and not machines. We have to keep talking to each other, educating each other.

Thabisile Mbete, 702 station manager

Click on the link below to hear more from Mbete....


Recommended

by NEWSROOM AI
Read More
Sample EWN's award winning podcast giving a voice to the voiceless

Sample EWN's award winning podcast giving a voice to the voiceless

A short podcast series featuring the stories and perspectives of some of the country’s most underrepresented voices: the homeless.

Nikki Bush presents her Christmas Gifting Guide for Kids

Nikki Bush presents her Christmas Gifting Guide for Kids

Human Potential and Parenting Expert Nikki Bush reviews her highly recommendable new toys and games for the festive season.

Plastic is not just an environmental issue, it is also a socio-economic issue

Plastic is not just an environmental issue, it is also a socio-economic issue

Plastic has become a crucial enabler in modern society, but consumers shouldn't close their eyes to the issue of plastic waste.

Banks play a role in driving the sustainability of natural resources

Banks play a role in driving the sustainability of natural resources

Absa is among 130 banks from 49 countries committing to the UN Principles for Responsible Banking, says Shirley Webber (Absa CIB).

How to navigate #RideJoburg road closures with ease

How to navigate #RideJoburg road closures with ease

Discovery 947 Ride Joburg exercises full road closures to ensure the safety of the cyclists. This is how to avoid the closures.The route starts and ends at Century Property's Riversands Commercial Park, just off the R511 in Fourways.

5 Reasons to implement the ERSBio time management solution

5 Reasons to implement the ERSBio time management solution

As a business, one of your biggest expenses will be your workforce, as well as the amount of time spent on managing them.

Popular articles
[WATCH] Celebrities send Quaden Bayles to Disneyland after bullying video

[WATCH] Celebrities send Quaden Bayles to Disneyland after bullying video

Khabazela shares some of the videos that went viral on Twitter and Facebook.

[VIDEO] Dashcam catching police officer saving man from burning car goes viral

[VIDEO] Dashcam catching police officer saving man from burning car goes viral

Khabazela shares some of the videos that went viral on Twitter and Facebook.

[WATCH] Front loader tractor pulling snowbound car has social media talking

[WATCH] Front loader tractor pulling snowbound car has social media talking

Khabazela shares some of the videos that went viral on Twitter and Facebook.

Eskom has announced that it will keep lights on today

Eskom has announced that it will keep lights on today

The power utility has reminded customers that the system remains vulnerable and must continue to use electricity sparingly.

'Treasury is going to have meeting with Stats SA Council on freezing of posts'

'Treasury is going to have meeting with Stats SA Council on freezing of posts'

Presidency minister Jackson Mthembu unpacks governments plans on the funding issues at the council.

Investigating SA's captive lion breeding industry and the lion bone trade

Investigating SA's captive lion breeding industry and the lion bone trade

Richard Peirce discusses his documentary 'Lions, Bones & Bullets', which follows the trade to the Far East.

'I think govt exists for the most vulnerable' - Midvaal mayor Bongani Baloyi

'I think govt exists for the most vulnerable' - Midvaal mayor Bongani Baloyi

Baloyi became SA's youngest mayor in 2013. He talks about 'being born into politics' and the principles that guide him.

No load shedding expected on Sunday says Eskom

No load shedding expected on Sunday says Eskom

Load shedding has been suspended for Sunday, but the system remains 'unpredictable'.

Open day season: How to choose the best school for your child

Open day season: How to choose the best school for your child

Parenting expert Nikki Bush has valuable pointers on what to keep in mind when matching your child to a school.

Zuma returns from Cuba, addresses 'hundreds' of supporters

Zuma returns from Cuba, addresses 'hundreds' of supporters

Former president Jacob Zuma arrived at OR Tambo International where supporters waited to give him a hero's welcome.