If you thought Rama Original spread was margarine, you thought wrong.
Technically, Rama Original is not margarine because it contains more than 16% water.
This what the Advertising Regulatory Board (ARB) found following its first ruling this month.
Rama Orginal is described as a 70% fat spread by the brand manufacturer but was incorrectly advertised in a Checkers catalogue as margarine.
This prompted a complaint about the retailer to the ARB by Dave Bennett.
The ARB recently replaced the Advertising Standards Authority (ASA) after it closed down, explains industry expert Jonathan Cherry.
It's a self-regulation entity by the advertising industry as well as the media industry.— Jonathan Cherry, Director at Cherryflava Media
Rama still has margarine [products], but they were specifically advertising Rama Original as a margarine, which even Rama has said is not a margarine.— Jonathan Cherry, Director at Cherryflava Media
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This article first appeared on CapeTalk : Rama Original can't be advertised as 'margarine', says advertising body