Vitality rewards make us move it more, finds largest-ever behaviour change study

People using Vitality Activity Rewards have activity levels 34% higher than those without incentives.

This insight comes from the world’s most extensive ever physical activity behaviour change study based on verified data.

Vitality’s Incentives and Physical Activity report covered the behaviour of more than 400 000 people in South Africa, the US and UK.

Vitality says the 34% increase in activity equals 4.8 extra days of exercise per month, translating to two additional years of life.

Founder Adrian Gore signed a pledge committing his company to make 100 million people 20% more active by 2025.

The Money Show’s Bruce Whitfield interviewed Dr Craig Nossel.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

The amount of exercise plateaus, but certainly doesn’t drop off…

Dr Craig Nossel

Exercise is a very complex behaviour to change… it’s not easy…

Dr Craig Nossel

People that are overweight… We still got the same behaviour change…

Dr Craig Nossel

The ability to get inactive people to become active, and sustaining that behaviour, is what our business is about…

Dr Craig Nossel

Improving the risk pool is critical… [and] the positive impact on society.

Dr Craig Nossel

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Your history – not your reality – often determines how you build your business

Your history – not your reality – often determines how you build your business

Three growth strategies – aggressive, defensive, passive - dominate. Your history drives your choice, says Pavlo Phitidis.

'I would take the Prosus shares (25%) as well as Naspers (75%) shares'

'I would take the Prosus shares (25%) as well as Naspers (75%) shares'

Should Naspers shareholders take up Prosus shares? Bruce Whitfield interviews personal finance advisor Warren Ingram.

Woolworths (at R40 a cup!) makes the best takeaway hot chocolate in South Africa

Woolworths (at R40 a cup!) makes the best takeaway hot chocolate in South Africa

Seattle Coffee Company has the worst takeaway hot chocolate in the country, according to, uhm, "research" by Chaos Theory.

You made a huge mistake downloading FaceApp if your privacy is important to you

You made a huge mistake downloading FaceApp if your privacy is important to you

Washington Post technology columnist Geoffrey A. Fowler did a forensic analysis of the Russia-based app. Check it out.

Discovery CEO (and founder) Adrian Gore bares his soul about money

Discovery CEO (and founder) Adrian Gore bares his soul about money

The Money Show’s Bruce Whitfield interviews Gore about his attitude to money (hopes and fears, successes and failures, etc.).

Discovery to go into banking, announces collaboration with tech behemoth Apple

Discovery to go into banking, announces collaboration with tech behemoth Apple

The Money Show’s Bruce Whitfield interviewed the CEO of Discovery, the owner of South Africa’s biggest medical aid.

Popular articles
'Ramaphosa is an a spot of bother'

'Ramaphosa is an a spot of bother'

News24 editor-in-chief Adriaan Basson says the president's campaigners should never have asked Bosasa for a donation.

Mbube copywright: 'A lump sum of royalties would be paid to Linda family'

Mbube copywright: 'A lump sum of royalties would be paid to Linda family'

Spoor & Fisher consultant professor Owen Dean explains the outcome of the copyright infringement case against Disney.

[VIDEOS AND PHOTOS] SANDF troops finally roll into the Cape Flats

[VIDEOS AND PHOTOS] SANDF troops finally roll into the Cape Flats

Residents were out on the streets to watch the troops arriving in Manenberg and Hanover Park on Thursday afternoon.

You made a huge mistake downloading FaceApp if your privacy is important to you

You made a huge mistake downloading FaceApp if your privacy is important to you

Washington Post technology columnist Geoffrey A. Fowler did a forensic analysis of the Russia-based app. Check it out.

How to buy a new car even if you don’t really have enough money for it

How to buy a new car even if you don’t really have enough money for it

South Africans are increasingly buying cars they can’t afford using balloon payments, says consumer journalist Wendy Knowler.

[2018] Jesse Clegg (son of Johnny) opens up about money and growing up on tour

[2018] Jesse Clegg (son of Johnny) opens up about money and growing up on tour

[From the archives] Jesse Clegg talks about his famous father and attitude to money (hopes and fears, successes and failures...).

Investigators find serious corruption at EOH

Investigators find serious corruption at EOH

A probe found "suspicious transactions" worth R1.2bn, bribery and theft. Bruce Whitfield interviews EOH CEO Stephen Van Coller.

I decided to make this Rihanna song with my maskandi vision - Mbuzeni Mkhize

I decided to make this Rihanna song with my maskandi vision - Mbuzeni Mkhize

After South African star Mbuzeni Mkhize performed a remix of Rihanna's track 'Diamonds' she contacted him to collaborate with her.