Kenyans' anger about Disney's use of 'Hakuna Matata' raises trademark questions
Kenyans have expressed unhappiness with the Walt Disney Company registering the term "Hakuna Matata" for its Lion King merchandise.
Some newspapers went as far as to accuse the company of stealing from Kenyan culture by claiming ownership of the phrase.
But when can one actually register a trademark for sayings and expressions that have been around for a long time?
Mariette Du Plessis, a partner at Adams & Adams says that the phrase been used by Disney since 1994 and was trademarked by the company in the United States. She was unable to clarify whether the phrase could be used by Kenyan companies.
She says most brands use a trademark in order to make their brands stand out from the rest.
It is really to express the emotion behind the brand and for consumers to understand more of what that brand stands for.Mariette Du Plessis, partner at Adams & Adams
To hear the rest of the conversation on trademarks, listen below:
This article first appeared on CapeTalk : Kenyans' anger about Disney's use of 'Hakuna Matata' raises trademark questions
Marc Lubner on the NGO's programmes for young South Africans and how working with Nelson Mandela inspired his life's work.Read More
Involved in an accident you didn't cause? Third party claims don't pay out much. Wendy Knowler shares one driver's horror story.Read More
Liberty's David Munro tells The Money Show its R3b pandemic reserve shows the insurer 'truly living out its purpose'.Read More
Despite being one of the few animals that think about the future, we don’t think far enoughRead More
The Money Show's Bruce Whitfield interviews Johannesburg Stock Exchange boss, Leila Fourie.Read More
Treasury said that government departments would no longer be allowed to choose suppliers and would have to resort to open tender processes in awarding contracts for PPE and COVID-19-related goods and services.Read More
Fit SA spokesperson Grant Austin says 48% of gyms won't be able to reopen if the industry does start operating soon.Read More
The bank is one of only six in the world to be recognised in this way for outstanding performance during the global health crisis.Read More
Nike's hit the mark, again, with its latest tv ad campaign. Branding expert Andy Rice awards it this week's hero's rating.Read More
'We still believe in the future of the economy' - CEO Werner de Jager explains why Cashbuild is taking on debt to clinch the deal.Read More