But does it work?, Evergreen Content

Mr Muscle ‘clean less, live more’ advert… is this the 1950s?!

Welcome to the 1950s!

Bruce Whitfield, The Money Show

I could give them the benefit of the doubt and say that it’s a parody… I can’t work out if it's parodying itself… it strikes me as being really bad and out of date…

Andy Rice

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued a television advertisement for Mr Muscle.

He gave it a “zero”, slamming the “silly campaign”.

If it is a parody, said Rice, it is a bad one.

It doesn’t work.

For more detail; listen to the interview in the audio below (and scroll down to watch the ad).

Mr. Muscle Clean Less Live more Beach from Giovanni Muratori on Vimeo.

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