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Mr Muscle ‘clean less, live more’ advert… is this the 1950s?!

4 December 2018 7:26 PM
Tags:
The Money Show
Bruce Whitfield
Advertising
Andy Rice
ad
advert
branding
mr muscle
clean less
live more

Branding and advertising expert Andy Rice slams Mr Muscle’s “silly campaign”. If it’s a parody; it’s a bad one. It doesn’t work.

Welcome to the 1950s!

Bruce Whitfield, The Money Show

I could give them the benefit of the doubt and say that it’s a parody… I can’t work out if it's parodying itself… it strikes me as being really bad and out of date…

Andy Rice

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued a television advertisement for Mr Muscle.

He gave it a “zero”, slamming the “silly campaign”.

If it is a parody, said Rice, it is a bad one.

It doesn’t work.

For more detail; listen to the interview in the audio below (and scroll down to watch the ad).

Mr. Muscle Clean Less Live more Beach from Giovanni Muratori on Vimeo.

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:


4 December 2018 7:26 PM
Tags:
The Money Show
Bruce Whitfield
Advertising
Andy Rice
ad
advert
branding
mr muscle
clean less
live more

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