Meet Eben Uys of Mad Giant, where mad science meets a massive love of beer
Mad Giant was born from the desire to conquer the world and to take chances with no fear of the outcome.Eben Uys, Mad Giant
Poison City is knocking everybody’s head off with its Cannabis Lager… It’s definitely the future. Cannabis is going to rock the world of alcohol…Eben Uys, Mad Giant
Eben Uys first started brewing while studying Chemical Engineering.
He built a 50-litre brewery for his university, and I fell head over heels in love.
Uys cofounded craft beer brewer Mad Giant – “where mad science meets a massive love of beer” - in 2014.
Armed with a makeshift business plan and just enough capital to spend on branding and some trial brews, he quit his job and went for it.
The Mad Giant manifesto:
- Rise above. Focus on what you believe in. Use your inner eye to muster the courage to do what you need to do, what you believe needs to be done, and nothing else. That thing that will make you smile at the end of the day. So that people will cheer you on, as you cheer them on, and laugh together as you grow into the giants you will become.
Listen to the interview in the audio below (and scroll down for more quotes from it).
There are probably around 150 or 160 craft beer producers in South Africa… Our core focus is Gauteng…Eben Uys, Mad Giant
Mad Giant is about the little guy crazy enough to pursue this dream.Eben Uys, Mad Giant
We entered the African Beer awards… we’re happy to have won it!Eben Uys, Mad Giant
There are so many steps! And it’s so easy to screw it up.Eben Uys, Mad Giant
You can save the world by having more happy people!Eben Uys, Mad Giant
The next year is going to be insanely good for the consumer… the quality that’s coming out is phenomenal…Eben Uys, Mad Giant
Most of our beers are about R23 a bottle if you buy singles…Eben Uys, Mad Giant
Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:
Tech entrepreneur Kirsty Bisset started her business journey as a result of a challenge on The Money Show in 2012.Read More
'If you're happy at work it rubs off on your colleagues and clients' says Gideon Galloway, CEO of King Price Insurance.Read More
'Self-service' allows clients to benefit from taking full control of the process says MortgageMarket founder Tim Akinnusi.Read More
'The pandemic is an opportunity for innovation'. Natascha Viljoen shares her life story and beliefs on The Money Show.Read More
Personalised one-on-one healthcare is the answer to the problems diabetics face says Guidepost CEO, Graham Rowe.Read More
Marc Lubner on the NGO's programmes for young South Africans and how working with Nelson Mandela inspired his life's work.Read More
The Money Show's Bruce Whitfield interviews Eskom interim chair and Health Ombud, Prof. Malegapuru Makgoba.Read More
Former Springbok Bryan Habana about where he is at this point of his career.Read More
The Money Show’s Bruce Whitfield interviews Solidarity Fund Chairperson Gloria Serobe.Read More
Entrepreneur Pavlo Phitidis has tips for business owners looking for a plan of action to tackle current uncertainty.Read More
'It's a priority problem!' Nic Haralambous shares his tried-and-tested time-organising tips to increase your income in 2021.Read More
It’s heart-breaking; the results of a study by Finfind and the Department of Small Business Development.Read More
The Money Show’s Bruce Whitfield interviews Katlego Maphai, CEO at Yoco, SA’s largest independent mobile point-of-sale provider.Read More
'Ideas are currency, but execution is wealth.' Pavlo Phitidis has advice on how to monetize and also protect your idea.Read More
Time is the most precious commodity in the world. Business owners must learn to 'manufacture' time to thrive says Pavlo Phitidis.Read More
Absa’s working capital management solutions help businesses successfully manage their cashflows and working capital.Read More
Mike Abel (author of "Willing & Abel: Lessons from a decade in crisis") on how to build a business when the economy is shot.Read More
Pavlo Phitidis tells more about a strategy that he has been using for years and how to apply this in a business.Read More
Income or equity – what is the difference?Read More
Saving money on boring stuff such as a car can allow you to do really outrageous and courageous stuff, says Sam Beckbessinger.Read More
'Marketing' is not 'sales'. It’s not noise. It's a science, and you must get it right, says Pavlo Phitidis.Read More
The Money Show’s Bruce Whitfield interviews Morbee about his attitude to money (hopes and fears, successes and failures, etc.).Read More
Small business guru Pavlo Phitidis on the basics of building a resilient business. He gives clear guidelines for getting it right.Read More
Bruce Whitfield interviews Phillip Retief, CEO at Van Loveren Vineyards, the origin of the SA's top-selling wine, "Four Cousins".Read More
Bruce Whitfield interviews Darren ‘Whackhead’ Simpson about his attitude to money (hopes and fears, successes and failures, etc.).Read More
The Money Show’s Bruce Whitfield interviews athlete about his attitude to money (hopes and fears, successes and failures, etc.).Read More
About 20% of every rand spent in South Africa goes to informal stores, mostly foreign-run. GG Alcock on his book “KasiNomics".Read More
Bruce Whitfield interviews Williams about her transformative business delivering quality cookies to hotels and Pick n Pay.Read More
The Money Show’s Bruce Whitfield interviews small business guru Pavlo Phitidis, founder of Aurik Business Accelerator.Read More