Listeners to Late Nights with Sara-Jayne King have spoken about their frustrations at being unable to find bras to fit bigger busts in South Africa.
A number of women shared their experiences of not being catered for by mainstream clothing retailers.
Basically, stores won't cater to women with t*ts that don't look like naartjies.— Narissa, Cape Talk listener
I buy imported bras and swimsuits (expensive) via specialist shops. I even struggle to find tops that look half-decent - even so called clothes made for larger sizes don't fit.— Kerry, Cape Talk listener
A number of women said they are forced to buy bras from overseas and import them to SA at great expense.
So why are mainstream clothing retailers ignoring their 'top heavy' customers?
Isla Lovell runs the specialist bra store Storm in A-G Cup.
I realised there was a niche market here...because nobody was really offering bigger sizes.— Isla Lovell, owner, Storm in A-G Cup
You'll find that stores offer sizes for the fuller figure, but not really the fuller bust.— Isla Lovell, owner, Storm in A-G Cup
Sara-Jayne spoke of her own frustrations at not being able to find attractive, reasonably-priced bras in local clothing stores.
So here is my plea to the clothing retailers of South Africa- we need your support - literally!
Don't forget about or penalise those of us who are not members of the IBTC - the itty bitty titty committee!— Sara-Jayne King, Late Nights host
Listen to the full conversation here:
You can visit http://storminagcup.co.za
This article first appeared on CapeTalk : Storm in a 'G' Cup - why are SA clothing retailers ignoring big-breasted women?